The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to have accurate information on how your TV show or series is performing. This is where demand data comes in handy. Let's take a look at how demand data for "This Is Life With Lisa Ling" can be used to make more informed content and distribution decisions:
1. Content Valuation: Using demand data, you can ascertain the dollar value contribution of "This Is Life With Lisa Ling" to any platform in any region. With its good demand over the last 30 days and high percentile ranking of 95.5% in the documentary genre, this show has a high value of its content. An executive using this data can determine how much to spend on this show confidently.
2. Audience Engagement: By tracking the show's performance on a rolling year basis, an executive can monitor changes in its popularity. In the last 30 days, "This Is Life With Lisa Ling" has experienced a 32.5% increase in its peak demand, indicating rising popularity.
3. Programming Decisions: A reduction in the audience demand for this show by 32.7% in March in the United States may indicate that certain elements of this show are losing audience interest. Reporting on unconventional lifestyles in the US has been the unique selling point of the show. Is it time to rejuvenate the presentation approach?
4. Distribution Decisions: "This Is Life With Lisa Ling" outperforms the demand of the average TV show in the top 10 global markets, including Canada, where it has a robust demand score of 3.9x. This data is useful for distribution executives as they consider licensing this show to new markets or making strategic OTT platform acquisitions.
5. Competitive Analysis: Compare the show's demand data against other shows to evaluate its competitive position. For example, taking a closer look at the shows that "This Is Life With Lisa Ling" fans also like, including "Law & Order", "Criminal Minds" and "Zombie House Flipping," an executive could gain valuable insights into the competition and create a battle plan to beat the competition.
Demand data can provide insights into the popularity of the show in specific markets worldwide. Additionally, its franchisability, travelability, and reach metrics can be used to consider the potential of turning the show into a spin-off or franchise. And with its multi-dimensional Parrot Pulse report, "This Is Life With Lisa Ling" is positioned for success across most countries, genres, and demographics.
In conclusion, entertainment executives making content, acquisition or distribution decisions need to stay informed with granular audience demand data. With its focus on "unconventional lifestyles" in the US, This is Life With Lisa Ling has attracted a substantial viewership but with some indicators showing a decrease, a strategic review of its positioning may be necessary.
This is This Is Life With Lisa Ling's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well This Is Life With Lisa Ling travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CNN‘s This Is Life With Lisa Ling is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for This Is Life With Lisa Ling, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Social Documentary), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for This Is Life With Lisa Ling in the United States. We provide our partners with comprehensive content competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.