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How Demand Data Can Help Entertainment Executives Make More Informed Decisions: The Case of 'Transformers Animated'

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Parrot Analytics Insights - December 2023

As an executive at an OTT or SVOD platform, "Transformers Animated" is a show that you should definitely consider acquiring for its high demand and broad appeal. Featuring a constant battle between two warring teams, the Autobots and the Decepticons, the show has a global appeal and is particularly loved by audiences in the US and UK, meaning it is highly likely to resonate with your audience too.

Demand data shows that "Transformers Animated" has achieved an audience demand of 9.6 times the average show in the US over the last 30 days, indicating that it is outstandingly popular. Furthermore, the show's demand has been increasing recently, seeing a 7.2% increase in peak demand in the last 30 days compared to its 1-year rolling demand, making it a valuable strategic asset for a streaming platform.

"Transformers Animated" also fairs very well in the family genre, ranking in the 95.8th percentile in December 2023, making it the perfect addition to the catalog for SVOD or OTT platforms that prioritize family-friendly content. Additionally, its strong momentum growth indicates that it could continue to rise in popularity, making it a good investment for any platform looking to grow their audience.

By examining the top 10 global markets where "Transformers Animated" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets, which indicates global appeal and an existing fan base, which is valuable when it comes to marketing and promoting the show in these markets.

Finally, the franchisability and reach of "Transformers Animated" are rated as okay and good, respectively. This means that there is potential for the show to be spun off or developed into a larger media franchise, opening up opportunities for continued revenue streams. Furthermore, the good reach rating indicates potential for attracting new subscribers to the platform, or retaining current ones, as the show appeals to a wide audience demographic.

In summary, "Transformers Animated" is a highly-valued content that should be considered for acquisition or distribution on an OTT or SVOD platform, given its strong demand in the family genre and across multiple global markets. Demand data proves it to be a strategic asset with potential for growth and longevity.

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