For entertainment executives, understanding audience demand for TV shows is imperative in making more informed content decisions and acquisition decisions. In the case of "Transformers Animated," demand is outstanding with 9.8 times the audience demand of the average show in the United States over the last 30 days. Quantifying the dollar value contribution of a title to any platform in any region, Parrot Analytics content valuation system can help determine how much to spend on content. In this case, "Transformers Animated" could be valued higher than its peers based on its outstanding demand data.
Content valuation is not the only benefit of demand data; it also informs the platform and network fit. In this instance, because the demand is high in the United States, executives can focus on US-based platforms for distribution of "Transformers Animated." Additionally, demand data can be utilized in programming decisions, such as deciding on the best release strategy for the content.
By examining the top 10 global markets where the show has the most demand over the last 30 days, Puerto Rico would be an ideal place for a series distribution expansion. Although demand for the series is okay there, it outperforms the demand of the average TV show (1x) in each of the ten markets.
Demand data also enables executives to optimize acquisition decisions. For example, as fans of "Transformers Animated" also enjoy other shows such as "Justice League," entertainment executives can consider acquiring similar content to expand their offerings and retain customers.
Finally, as "Transformers Animated" concluded back in 2009, franchise content is another potential tool to increase content engagement and revenue. The series is performing "okay," according to the Parrot Pulse measurement of its spin-off potential franchisability, which means there might be some opportunities for executives to monetize its IP through a capable spin-off.
