For TV executives in the United States looking to make programming decisions, the demand analysis of "UnREAL" in October 2023 provides useful insights that can help to inform their decision-making. Firstly, the show has a good level of audience demand, showing that there is interest in the program. Compared to other shows in the romance genre, "UnREAL" has a higher demand than 92.8% of all romance titles in the US.
However, during October, audience demand for the show decreased by 46.0% in the US. Additionally, comparing the last 30 days to a rolling year basis, the show has decreased in popularity. Therefore, the executives may want to explore the reasons behind this decrease in demand. They could decide to launch a marketing campaign to promote the show or try to understand if there has been any critical response to the latest episodes that could have affected the audience's perception.
Furthermore, TV executives can gain insight into "UnREAL's" global performance using Parrot Analytics' six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Although the worldwide audience demand for the show is okay, its travelability is poor, meaning that the show has low international demand relative to US demand. However, its longevity and momentum are good. TV executives could use this information when thinking about acquiring or distributing the show to inform their approach, including deciding which markets to target.
In addition, by knowing that the number-one market globally for "UnREAL" is the US, executives can consider acquiring or producing content that will appeal to a US audience. However, as the show outperforms the demand of the average TV show in all top ten global markets, executives may also want to explore the potential for the show's international success further.
Finally, executives can use demand data to assess the value of "UnREAL" relative to other titles on the market. By comparing the show's audience demand to other shows in the genre, they can determine how much the show is worth. They can also use the demand data to understand the impact that "UnREAL" has on driving engagement with previously released content. Overall, demand data is a valuable tool that TV executives can use to make informed decisions about programming, acquisition, and distribution.
