In March 2024, "UnREAL" had a demand in the United States that was 2.9 times the average TV show, indicating that the show is doing well with its audience. Demand for the show has increased by 5.7% in the United States during March 2024. A notable trend, however, is that the popularity of "UnREAL" has decreased over the last 30 days, as compared to its peak demand over the course of the year. By examining the genre statistics, it can be concluded that this show's overall demand is good, ranking at the 94.2nd percentile in the romance genre. This implies that "UnREAL" is more popular than 94.2% of all romance titles in the United States.
Parrot Analytics' demand data can be used to help stakeholders in the entertainment industry in making informed decisions. By analyzing the performance of "UnREAL" over the last month, the platform may better understand how and where to distribute the show. For instance, given that the show has consistently been in higher demand in the United States than in other countries, the platform may consider investing more in marketing the show in other countries to create awareness and increase audience demand in those regions. Demand data can further help the platform in evaluating where to allocate resources to drive international growth for the show, with Travelability data pinpointing areas where international demand is weakest.
Additionally, since the show has decreased in popularity over the last 30 days, Parrot Analytics' demand data can be utilized to explore potential solutions. Data from Parrot Analytics can be used to understand what portion of the audience is leaving and why, by analyzing the affinity data for the fans, and addressing any specific pain points that may exist. In addition, the platform may consider investing in marketing to re-engage the show's existing viewership.
Stakeholders in the entertainment industry may also use the demand data to make content valuation decisions. Content valuation is critical in determining how much a title is worth, and how much is considered a reasonable and fair price for acquiring content. Parrot Analytics' content valuation system for TV series considers the global demand data and reveals the dollar value contribution of any title for any platform and any region. Furthermore, stakeholders can use demand data to identify white spaces and determine countering a competitor's shows, or revealing popular genres in a local market to create more successful productions and acquisitions.
Lastly, demand data can help stakeholders in audience retention, acquisition, and monetization. By identifying who and where your audience is, platforms may quickly invest in titles to retain or grow their audience in their existing user base. As suggested by the fans of "UnREAL," these titles can be from other genres, TV shows, or spinoffs to expand the target audience.
