For entertainment executives looking to make more informed content and acquisition decisions, leveraging demand data is key. The case of "Warrior" in the United States provides a good opportunity to show the potential impact of demand data in decision-making processes. Here are some of the questions and insights that can be derived from the data for this show:
- How much is "Warrior" worth? Content valuation can use demand data to quantify the dollar value contribution of any title to any platform in any region. This can help platforms and content producers to make informed decisions on how much to spend on content and which titles are more likely to drive engagement across the rest of the catalog. In the case of "Warrior," its outstanding demand in the U.S. and other global markets suggests that it has significant value for any platform or network that decides to acquire it.
- Which shows are similar to "Warrior," and why? Audience analysis can help executives better understand their audience's taste clusters and identify shows that have affinity with each other. In the case of "Warrior," viewers who also like "Ahsoka," "The Wheel Of Time," and "Gen V" may be more inclined to watch "Warrior," suggesting that its themes, genres and storytelling elements are resonating with audiences that enjoy those other titles.
- Where are the gaps in the current content offering, and how can we address them? Demand data can inform executives about local whitespaces, i.e., genres or themes that are popular in a particular market but are not being served by any current content in the catalogue. This can help platforms and networks identify new niches to target, thereby expanding their potential audience. For example, if "Warrior" is generating significant demand in a particular market or demographic, it may indicate a demand for more content in the martial arts or history genres.
- How should we price and release "Warrior"? Insights from demand data can also help in determining the optimal release strategy and pricing for a title. In the case of "Warrior," the fact that its demand spiked in mid-October suggests that it may benefit from a targeted marketing campaign around that time, or a season premiere or key plot twist. Additionally, the show's exceptional travelability and global reach suggest that it has potential value for platforms looking to expand internationally, which could justify a higher price if that is aligned with the platform's strategic goals.
- How can we leverage the fandom and momentum around "Warrior"? Finally, demand data can help executives capitalize on the current momentum of a show and keep its audience engaged over time. In the case of "Warrior," its outstanding momentum and longevity indicate that it has a committed fan base that is likely to remain engaged with the show. Executives can use this data to identify opportunities for spin-offs, merchandise, and other forms of brand extension that can further engage the show's fans and drive additional revenue streams.
