If you are an entertainment executive looking for ways to make more informed decisions about content acquisition and distribution, demand data can help you. Using the example of "Warrior" in the United States during September 2023, several questions can be answered by examining the show's demand:
- Content valuation uses demand data to answer questions such as: how much is my series worth? Using demand data, you can estimate the value of the "Warrior" series, which has achieved outstanding audience demand, with only 2.7% of all TV shows having this level of demand. Comparing its rolling year basis against its current 30-day demand shows how much more popular the show has become in a relatively short amount of time, indicating that the show has increased popularity.
- Demand data can inform acquisitions: For instance, a content distributor looking to acquire a new TV show can examine the demand data for a given show like "Warrior" to determine if it will be popular in specific markets like the United States. The show has excellent demand status not only in the US but also globally according to top 10 global markets.
- Demand data powers content distribution decisions: By examining the show's audience demand, a linear network or pay TV network can determine if it is worth scheduling the airing of episodes of "Warrior" in peak times, such as prime time, given that it has a declining demand.
- Programming decisions can be informed by demand data: TV series financing companies, production companies, or streaming services looking to produce new content with similar themes to "Warrior" could leverage audience demand data of the similar shows that audiences like, such as "Foundation", "Hijack", or "Justified: City Primeval", to experiment either by developing productions or acquiring similar existing ones.
Incorporating demand data into the strategic decision-making process of any entertainment executive can make them better equipped to invest in profitable and successful content. By analyzing audience demand data, executives can evaluate a show's current and future performance. This can include content valuation, acquisition, distribution, and programming decisions made with data-backed analysis of trending markets and audience interests.
