As an entertainment executive working at an OTT platform, you know that successful content decisions are greatly facilitated by analyzing audience demand trends. Demand data can help inform you when deciding whether to invest in new content or to distribute content. Furthermore, this data also helps when making decisions about programming schedules, marketing campaigns, and calculating content valuation.
Let's focus on "Warrior" as an example and use its January 2024 performance data in the United States:
- Content valuation - Demand data can help determine how much content is worth to any given platform, in any region. Parrot Analytics content valuation system is driven by global content demand and supply, revealing the dollar value contribution for "Warrior". High demand for this show, 14.5 times the audience demand of the average show in the United States over the last 30 days, indicates that it is an excellent investment in comparison with other titles.
- Global IP analysis - Demand data can identify the most popular content in domestic or international markets and help with licensing and distribution agreements. For "Warrior", the United States ranks first, and the show outperforms the demand of the average TV show in each of the top 10 global markets.
- Target audience appeal analysis - Demand data can provide insights about the show's audience and potential fans. The top 10 shows that "Warrior" fans are also interested in give insights into the audience composition and preferences. This information should inform the programming and content acquisition team as they consider other titles that may also interest these fans.
- Strategic content planning analysis - Longevity and momentum data of "Warrior" may help you decide when to release new episodes. With respect to this show, demand maintaining its outstanding performance indicates that further investment in production could be valuable.
- Decision-making in ancillary markets - Demand data can show where a particular show is gaining momentum, despite a decrease in demand in other markets. Thus, data on "Warrior" can help focus the attention of the ancillary markets team to attract new audiences.
By looking at "Warrior" as an example, you can appreciate how demand data empowers entertainment executives to make more informed decisions, that are driven by data, from content valuation, licensing and distribution decisions, through to programming and content strategy, and ancillary market decision-making. Demand data is critical to help with planning and making informed decisions.
