If you are an entertainment executive, you can leverage demand data like that of "Wild Wild Country" to make more well-informed decisions about the content. By analyzing demand and global trends, you can make informed decisions around content acquisition, distribution, programming, and development.
When it comes to content valuation, demand data can help content executives determine the value of a series. Parrot Analytics content valuation system, which uses demand data, reveals how much a title is worth, how much it contributes to the value of a content library to a platform over time, and the baseline value of a title. Using demand data, executives can also estimate cannibalization of audiences, assess the value of exclusivity, and determine the ability of a TV series to drive subscriptions and mitigate churn.
In the case of "Wild Wild Country," demand data indicates that the show has performed well, with 3.3 times the audience demand of the average show in the United States over the last 30 days. This makes the show a valuable asset for any platform as it can help attract and retain subscribers. Furthermore, the series showed a significant increase in demand in the United States in late October 2023. By examining the top 10 global markets where "Wild Wild Country" is in-demand, executives can determine which countries could be targets for content distribution deals.
Demand data like that of "Wild Wild Country" can also help executives identify opportunities for developing, acquiring, or producing content. For instance, they can determine what type(s) of content exhibit opportunity for acquisition or production, which elements of existing content do fans like the most, and what genres appeal the most to an audience. Accordingly, executives can make informed decisions in various aspects of content creation and distribution to ensure optimal content performance with the best return.
Demand data can further optimize content release strategy and pricing. For example, executives can assess the show's reach and decide on the best timing and pricing for its release. Combining data analysis with business objectives will enable better content strategy decisions that consider both the content's financial viability and the audience's preference.
Eventually, entertainment executives can benefit from using demand data to benchmark their content's performance against other titles available in the market. Therefore, executives can compare "Wild Wild Country" with other titles to determine its position in the market and make competitive decisions that can help to retain or attract more viewers to their platform.
In summary, access to demand data is essential for entertainment executives to make informed decisions in their role. In the case of "Wild Wild Country," demand data has shown to be an asset in content valuation, global expansion, pre-release strategy, franchise consideration, audience retention/growth, and platform and network fit. In a time where SVOD platforms and other entertainment providers are rapidly growing, and SVOD competition is only increasing, access to actionable data insights like demand data is critical for business success.
