As an entertainment executive, it is important to make informed decisions about content acquisition, distribution, and programming that will capture and maintain audience attention. Using demand data can help you evaluate the popularity of TV shows in different markets and demographics, and this makes a successful and profitable content strategy. Let's use "Wild Wild Country" as an example for how demand data can help in making informed decisions.
Content Valuation: Using Parrot Analytics content valuation system based on demand data, it is possible to evaluate the dollar value contribution of any title to any SVOD platform in any region. By determining the exact demand that a title has across different regions, you can evaluate how much it is worth and how much it can bring to the table. Applying this to "Wild Wild Country", we learn that it has outperformed the average TV show in almost every market where it was aired, the audience demand in the United States being of 2.6x. The show also has good franchisability and reach, which indicates that it can generate spin-off and relevant marketing campaigns to broaden its appeal and maintain popularity.
Programming Decisions: Demand data informs which titles to acquire to keep current audiences happy and attract new ones. Using the example of "Wild Wild Country", there is a good chance that the target audience of this show overlaps with that of "NCIS: Los Angeles", "Frankie Drake Mysteries", "Anthony Bourdain: Parts Unknown", all other shows that fans of "Wild Wild Country" also like. This information can guide you in recommending titles that appeal to your existing audience while pursuing gaining new audiences.
Distribution Decisions: With the good market demand for "Wild Wild Country" within the United States and other countries such as Canada and India, it would be a good decision to distribute this content to regions where there is less competition and where the demand of similar shows is high. An intelligent distribution strategy that is based on audience demand for a particular genre or series will help individuals to maximize the number of subscribers and help platforms to have a loyal customer base.
Acquisition Decisions: When looking at new acquisitions, demand data can also help to determine which titles will drive subscriptions and reduce churn. Parrot Analytics demand data can accurately indicate how well a title is being received by audiences, the scale of associated demand, and precisely how this will contribute to a platform's specific revenue.
In summary, demand data informs executives about content value, scalability, competitive benchmarking, taste clusters, and the platform's fit, to deliver SVOD services that anticipate and meet audience preferences. By making informed decisions using demand data, media companies can understand how an audience interacts with content to secure more substantial and long-term growth- this understanding and application of audience data is critical for generating revenue for companies across platforms.
