As an entertainment executive, you are always looking for ways to make informed content, acquisition, distribution, and programming decisions. One way you can do this is by leveraging the power of demand data. Let's take a look at the demand data for the TV series "Wild Wild Country" for the month of January 2024 in the United States to understand how this data can help you to make more informed decisions.
Firstly, assessing the popularity of "Wild Wild Country" tells us that this show has 3.7 times the audience demand of the average show in the United States over the last 30 days. This level of demand is good, as only 8.6% of all TV shows have this level of demand. Additionally, demand for this TV series has been growing over the last 30 days.
Exploring further, we can determine that "Wild Wild Country" falls under the documentary genre and ranks in the 95.1 percentile. This means that the demand for "Wild Wild Country" has been higher than 95.1% of all documentary titles in the United States.
Another great insight that we can obtain from demand data is information about the behavior of the show's audience. We can see that fans of "Wild Wild Country" also enjoy shows such as "NCIS: Los Angeles", "Frankie Drake Mysteries", and "Game Of Thrones". We can use this information to make content recommendations for existing viewers and even market the series to new audiences who have a preference for the types of shows that are being compared to "Wild Wild Country".
Additionally, we can see that demand for "Wild Wild Country" has recently decreased by 10.3% in the United States. However, demand spiked in later January 2024. We can use this information to time releases of new content around periods in which demand is growing.
Furthermore, we can look at global demand data to gain insights on geographic demand trends and potential growth. For example, by examining the top 10 global markets where "Wild Wild Country" is most in-demand for the last 30 days, we can evaluate which regions the show is doing well in and which regions it may be underperforming. As per the data, the United States is the leading market of "Wild Wild Country". This information is useful when deciding which regions to prioritize or invest to acquire content for, or even decide on which regions to distribute the show.
Demand data can also be used to inform decisions on the release strategy and pricing of a show. The global demand for "Wild Wild Country" across six dimensions- worldwide audience demand, travelability, momentum, longevity, franchisability (spin-off potential), and reach- gives us insights on how the show is performing on a global scale. For example, if you identify global demand for your show, it may be advantageous to pursue distribution deals internationally to expand content reach in those regions.
Overall, demand data can play a crucial role in providing decision-makers with a robust evidence base for assessing the value of content and informing strategic decisions. Using demand data, entertainment executives can make informed decisions on what content to acquire, how to distribute content, and how to price content. They can also identify new target markets and determine how to optimize marketing campaigns to fan bases. By leveraging the power of demand data, entertainment executives can make better and more informed entertainment decisions.
