The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive responsible for making content decisions, understanding demand data can help you make more informed decisions about what shows to acquire or produce. In the case of "Wonderful Precure!", we can use demand data to explore the show's current popularity, potential valuation, and future prospects.
Firstly, we can see from the demand data that "Wonderful Precure!" has been performing well in the United States, with 4.0 times the audience demand of the average show in the country over the last 30 days. This suggests a high level of interest in the show among American audiences. Furthermore, the show has been experiencing increasing demand over the past 90 days, indicating a growing popularity trend. This data could be useful when making acquisition or distribution decisions, as it suggests that "Wonderful Precure!" has the potential to be a hit show with a broad audience. Moreover, this data helps determine its current content valuation.
Secondly, the data reveals that the show has had a significant increase in demand in April 2024 by 241.1% in the US region. This spike in demand indicates possible causes, such as good reviews, positive word of mouth, or other factors that created a buzz for the show. As a result, TV executives should watch closely and determine whether these spikes are due to the show's marketing strategies or have any impact on the show's sustainability.
Thirdly, the demand data enables exploring the show's travelability, longevity, momentum, franchisability, and reach. The data shows that "Wonderful Precure!" has good worldwide audience demand and momentum, indicating strong growth potential, but poor travelability, which suggests that its international demand is lower than its home market. Furthermore, the data shows that its longevity has been okay, indicating that it has maintained strong audience demand over time, and its franchisability and reach are poor.
Lastly, we can use the demand data to compare the show's performance on a rolling 1-year basis vs. the last 30 days. The data shows that the show has become increasingly popular, with its demand in the last 30 days being higher than its peak demand over the entire year. This trend suggests that "Wonderful Precure!" has momentum and potential for continued growth, which should be taken into account when making content decisions.
In addition to helping executives assess the current popularity and future prospects of a show, demand data can also provide insights on audience tastes, competitive benchmarking, franchise and spin-off potential, optimal release strategies, and more. Understanding the insights provided by demand data can help TV executives make more informed content decisions, avoid potential missteps, and capitalize on opportunities.
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Our TV audience measurement dataset is truly global. Discover how popular Crunchyroll‘s Wonderful Precure! (わんだふるぷりきゅあ!) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Crunchyroll and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wonderful Precure! (わんだふるぷりきゅあ!), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Wonderful Precure! (わんだふるぷりきゅあ!) in the United States. We provide our partners with valuable TV competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.