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How Demand Data for Workaholics Can Help Entertainment Executives Make Informed Decisions

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Parrot Analytics Insights - July 2023

As an entertainment executive who is involved in content acquisition, distribution, and programming, one can use the demand data for "Workaholics" to make informed decisions. The demand metrics reveal various insights about the show's popularity that can inform many aspects of strategic decision making.

Content Valuation: "Workaholics" has been in high demand and currently has 8.6 times the audience demand of the average show in the United States over the last 30 days, indicating that it is a valuable title. By leveraging demand data, one can estimate the show's worth, calculate its ROI, assess its ability to drive subscribers and mitigate churn, and identify under-monetized title opportunities in different markets.

Acquisition Decisions: The demand data for "Workaholics" provides insights into which type of content exhibits opportunities for acquisition. The show's success can motivate the acquisition of similar comedic content or other well-performing titles. By looking at the show's fanbase, one might consider bidding for another show that may appeal to the same demographic, which could help attract new subscribers to the platform.

Distribution Decisions: The global performance of "Workaholics" across different dimensions such as travelability, longevity, momentum, franchise potential, and reach can help in deciding which platforms to target. The data indicating the top 10 global markets where "Workaholics" is most in-demand can influence the distribution strategy of this title in different regions.

Programming Decisions: The demand data can help with programming decisions, such as identifying which genres and shows currently have high demand in the home market and overseas. The insight that the show's demand spiked in early July 2023 can inform early scheduling decisions to maximize the show's viewership. By evaluating which other TV shows are popular among "Workaholics" fans, executives can decide to schedule these or similar shows to maintain and build the fan base.

In conclusion, the demand data for "Workaholics" can help entertainment executives to make informed decisions. By leveraging the insights from demand data, executives can make sound and data-driven decisions when it comes to content valuation, acquisition, distribution, and programming.

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