If you're an entertainment executive looking to make better content, acquisition or distribution decisions, you can use demand data, similar to "Workaholics," to assess the popularity of your entertainment content with your designated audience. Parrot Analytics' measurement tools can help you identify specific and strategic decision-making processes based on the following questions:
- Content valuation: Using demand data, you can estimate the dollar value contribution of a title to any platform in your designated location. The popularity of "Workaholics" in the United States is great, with 10.2 times the demand of other shows in the same country over the past 30 days. As a result, analyzing demand data can help determine the value of a title or an entire series as well as estimate the ROI for any given platform.
- Subscribers: Demand data, such as that of "Workaholics," can tell you which titles have the potential to drive acquisition and loyalty or reduce churn. You can consider buying titles that will keep your existing audience happy or catch the attention of new viewers and potentially increase subscription acquisition.
- Global Potential: You can leverage demand data to determine the global potential of a series or show. "Workaholics" is in higher demand than the average show across 10 markets globally, indicating that the show could be a global hit. You can use demand data to find out if your programming library is valuable on a global scale or if a specific title has potential in a particular market.
- Programming and Marketing Strategies: You can use demand data to optimize marketing campaigns ahead of premieres and release strategies such as the timing of premieres. This information can be used to inform which elements of the existing content viewers enjoy the the most or changing production so that the publicity hits at the ideal moment. "Workaholics"'s demand spiked in late September 2023, indicating that its marketing campaign was effective.
- Competitive Benchmarking and Discovery: By comparing the demand for your content library with that of rival titles, you can gain a better understanding of your competition and what genres/specific titles are resonating with viewers and which are struggling for popularity. Additionally, demand data generated affinity analysis that can inform content acquisition, distribution and production partnerships or brand collaborations. "South Park," "Fear Factor," "The Mandalorian" and "Modern Family" are examples of other programs that "Workaholics" viewers are also interested in watching.
Demand data can also provide detailed analytics that help with other strategic decisions concerning franchisability, longevity or reach of a title, travelability, ratings performance benchmarking and identifying under-monetized titles. By leveraging audience demand data to solve specific strategic questions, entertainment executives can ultimately reduce the risks involved in producing, acquiring, and distributing content while expanding their reach on a global or local level.
