TV executives can leverage audience demand data to make informed decisions concerning content valuation, distribution, programming, and acquisition. For instance, the outstanding demand for “Workaholics,” which has 10.8 times the demand of the average show in the United States over the last 30 days, shows its popularity among viewers. Therefore, this show can be considered a strategic asset for any streaming platform aiming to leverage audience demand to drive subscriptions and mitigate churn.
Additionally, using demand data, TV executives can quantify the marginal revenue contribution of a specific title and measure its engagement across the rest of the catalog. They can also use demand data to identify opportunity markets for content distribution and find new ways to monetize IP for their shows through spin-offs or franchises. In the case of “Workaholics,” executives can study its audience demand increase of 1.5% and conclude that its popularity grew over the last 30 days. Moreover, analyzing the top 10 global markets where “Workaholics” is in-demand would enable executives to map local whitespaces and optimize their release strategy and pricing in these regions.
TV executives can also use audience demand data to evaluate the sustained demand for popular titles such as “Workaholics.” For instance, its longevity score shows that despite its status as an ended show, its audience demand is still outstanding. Similarly, executives can use demand data to determine the best shows to acquire or produce, retain or attract new subscribers, and improve their pre-release marketing campaigns ahead of the premiere. By examining the related shows “Workaholics” fans enjoy watching and the audience demographics of the show’s audience, executives can improve their decision-making process.
Furthermore, TV executives can leverage Parrot Pulse, which measures a show’s performance across six dimensions, to assess the performance of their content and its global reach. For example, by studying “Workaholics’” performance over the last 30 days, executives can conclude that it has a good and global audience demand across all platforms, an outstanding momentum, good ethics for spin-offs, and a good reach to express support for the show. They can also evaluate the travelability aspect of the show to identify its capability to appeal to global markets.
In conclusion, audience demand data from Parrot Analytics can be used by TV executives across an array of verticals to inform their decision-making process catered to content valuation, acquisition, distribution, and programming. For “Workaholics,” its outstanding audience demand shows it is a strategic asset that executives can leverage to drive subscriptions, mitigate churn, and map local whitespaces.
