The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you must have an understanding of how the demand for titles relates to content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply. Therefore, understanding the demand data for titles like "Yeh Un Dinon Ki Baat Hai" in the United States for the month of March 2024 can help you make more informed content decisions.
The show has an outstanding 5.8 times the audience demand of the average show in the United States over the last 30 days, indicating that demand for "Yeh Un Dinon Ki Baat Hai" is good and of higher value than most other shows. Along with this, its rank moved up by 29 spots during March in the United States, indicating that the show is gaining momentum and increased popularity. Its average demand over a year was 3.7 times the average title compared to 5.8 times over last 30 days, signifying the series’ potential increased value over time. These factors help determine the dollar value contribution of the title to any platform in the United States and beyond using Parrot Analytics' content valuation system.
Additionally, data informs strategic acquisition decisions. The Parrot Pulse measures audience demand across six dimensions, including travelability, momentum, longevity, franchisability, and reach, all of which reveal critical insights for content acquisition and distribution strategies. For example, the outstanding audience demand for the show in India and its good demand in Pakistan and Bangladesh can help you identify which markets to focus on as you acquire and distribute content for a global audience. Similarly, understanding the performance of a show's genre, in this case, romance, can help you make informed content decisions about what might resonate with the audience.
The data can also help with programming decisions. The insight that demand for "Yeh Un Dinon Ki Baat Hai" increased in March paired with Parrot Analytics' tools can help you optimize a show's release strategy and pricing to attract and retain viewers. You could also use the data to identify the best talent or brand to partner with to expand your audience and determine which TV shows to acquire or produce.
Finally, the demand data reveals engagement and targeting strategies. Understanding the top global markets' demand for the show over the last 30 days helps identify under-monetized opportunities and points to areas in which to acquire and distribute content. Knowing that audience demand for the show has increased in the United States by 2.8% in March and that it had a demand spike in mid-March, you can deploy optimal marketing campaigns and release strategies to maximize engagement.
In conclusion, demand data can be used to inform many strategic decisions, such as programming, acquisition, distribution, and content valuation. Parrot Analytics' content valuation system provides an economic valuation that's based on global content demand and supply. By leveraging audience demand data, you can make more informed decisions and grow your audience or optimize your content acquisition and distribution strategy.
Yeh Un Dinon Ki Baat Hai's travelability to the United States in the last 30 days is 27%, which means that the audience demand for Yeh Un Dinon Ki Baat Hai is 27% of the demand in its country of origin, India. Click through to another market to discover how well Yeh Un Dinon Ki Baat Hai travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Yeh Un Dinon Ki Baat Hai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yeh Un Dinon Ki Baat Hai, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Yeh Un Dinon Ki Baat Hai in the United States. We provide our partners with deep OTT workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.