The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can utilize the demand data of "Young Love" to make more informed content decisions. The demand data for "Young Love" over the last 30 days shows that it has a demand that is 3.0 times the audience demand of the average show in the United States, which is good. Moreover, compared to the past 90 days, the demand for the series has been decreasing, which might indicate a change in the audience's preferences or market saturation.
To determine the value of this series and its future potential, you can use Parrot Analytics' content valuation system, which uses the demand data to reveal the dollar value contribution of any title. By applying content valuation, you can determine how much this series is worth and whether it is a valuable addition to your platform or not. Moreover, you can assess the series' ability to drive subscriptions and mitigate churn, and estimate the cannibalization of audiences if it is available on various other services. You can also evaluate the exclusivity of this content and its potential impact on the audience's engagement.
Additionally, you can use the demand data of "Young Love" to make distribution decisions, such as targeting countries where it is performing well. For example, the show is most in-demand in the United States, followed by Sweden, Canada, and South Africa. You can use this information to determine the markets where it will perform the best and potentially maximize its global appeal by traveling it in other countries.
Furthermore, you can use demand data to make more informed programming decisions by examining the show's audience taste clusters, including other shows that fans of "Young Love" like. According to the analysis, fans of "Young Love" also enjoy "The Changeling", "The Chi", "Kingdom Business", "Bosch: Legacy", and "Run The World". It will help you to determine which other shows you can distribute on your platform and what titles you can use to retain subscribers, which, in turn, can help in determining supply and demand.
Finally, utilizing demand data, you can anticipate the potential of a show to become a franchising opportunity or spin-off. The analysis reveals poor franchisability for "Young Love", and this information can help content producers determine if this series is suited for spin-offs. You can also use demand data to evaluate the effectiveness of marketing campaigns, measure momentum, longevity, and reach, and make informed recommendations.
In conclusion, demand data can provide crucial insights to entertainment executives, producers, and network distribution channels when making decisions concerning content valuation, distribution, and programming. By using tools such as Parrot Analytics, they can quantify a title's platform-specific marginal revenue contribution and determine how it drives engagement across the rest of the catalog. Ultimately, demand data can assist in making well-informed programming and content decisions, which, in turn, affect the success of the platform and content providers.
This is Young Love's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Young Love travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Love, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Young Love in the United States. We provide our partners with essential media industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.