The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of your main concerns is making informed decisions with regards to content evaluation, acquisition, distribution, and programming. A valuable tool that can help with this is demand data, which can reveal valuable insights on audience behavior. "Minnie's Bow-toons," a series of shorts on Disney Junior, provides a good case study to showcase how demand data can be employed in decision-making.
Firstly, evaluating demand data can aid in content valuation. Parrot Analytics' content valuation system uses demand data to calculate the dollar value contribution of any show, on any platform, within any region. So, analyzing the demand for "Minnie's Bow-toons" in Argentina can help executives to determine its value within that particular market. With demand for the show being 8.6 times the average show in Argentina over the past 30 days, the show has exceptional value for that market. Additionally, since the demand for the show has increased recently, it shows an upward trajectory of value.
Another valuable application of demand data is in acquisition decision-making. For instance, executives can examine the demand trends of similar shows to "Minnie's Bow-toons," to determine what other content would resonate with the audience. The data shows that the audience for "Minnie's Bow-toons" in Argentina likes similar shows, although those shows were not specified.
Thirdly, analysis of demand data can help in distribution decisions. For instance, executives can use the data to identify the regions where the show has high demand, like in the United States. These regions can be targeted for the show's distribution, or for securing funds for the show's continued production. Additionally, the show's travelability rating shows that the show has good international demand relative to its home market, which can also inform the show's distribution strategy.
Fourthly, the demand data collected can help executives make informed programming decisions. For instance, understanding the peaks and troughs of a show's demand can help plan the programming schedule, ensuring that programs are aired during peaks in demand. The data also shows that the audience demand for "Minnie's Bow-toons" decreased by 21.7% over the course of October 2023 in Argentina. Using demand data, executives can examine why this was the case and determine what changes need to be made to programming or marketing activities to improve demand.
Lastly, demand data can help with subscriber acquisition and retention. For example, the data can be used to identify which titles will attract new subscribers to the platform or keep existing ones satisfied - and excited - about the content. In this case, executives can see that the show outperforms the demand of the average TV show in every one of the top 10 global markets, which indicates its potential to help with subscriber acquisition and retention.
Overall, an analysis of "Minnie's Bow-toons" in Argentina over the month of October 2023 provides a great illustration of the power of demand data. Understanding how to use this data can help entertainment executives evaluate their content, make wise acquisition decisions, plan distribution, make smart programming choices, and grow their audience.
Minnie's Bow-toons's travelability to Argentina in the last 30 days is 26%, which means that the audience demand for Minnie's Bow-toons is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Minnie's Bow-toons travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Minnie's Bow-toons, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Minnie's Bow-toons in Argentina. We provide our partners with meaningful media industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.