The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you should be looking at demand data to make informed acquisition, distribution, programming, and content valuation decisions. Demand data, like that provided by Parrot Analytics, can give you insights into audience preferences and behaviors, and maximize your content investment.
For instance, by looking at the demand data for "Rick And Morty" in Argentina for October 2023, you can see that it has 13.7 times the audience demand of the average show in the country, indicating that it is highly popular. With exceptional demand in both the comedy genre and across all platforms globally, the show has high appeal and travelability potential. Additionally, with its momentum, high demand in the United States, and outstanding franchisability, it has high value as a strategic asset for a streaming platform.
Moreover, understanding the show's appeal to viewers in different markets can help you make more informed programming or acquisition decisions. You should pay attention to where the show has the most significant demand and where it outperforms the average TV show, as these insights can help you identify whitespaces and opportunities in different regions.
With the information on audience preferences and behaviors that you get from demand data, you can also optimize your marketing campaign and the release strategy of your content, ensuring that it resonates well with the audience and achieves maximum engagement. You can also use demand data to identify under-monetized titles that may be ripe for further monetization via spin-offs or franchises.
To sum up, getting your hands on demand data like the type provided by Parrot Analytics will provide you with a multitude of insights that can help you make better-informed strategic decisions. Understanding audience preferences and behaviors can help you identify and invest in assets that will mitigate churn and drive subscriber growth.
Rick And Morty's travelability to Argentina in the last 30 days is 40%, which means that the audience demand for Rick And Morty is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Rick And Morty travels internationally.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rick And Morty), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Rick And Morty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rick And Morty, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Rick And Morty in Argentina. We provide our partners with comprehensive TV series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.