The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, using demand data to make informed decisions regarding programming, acquisitions, or distribution is essential. Parrot Analytics' content valuation system is an economic valuation system that utilizes global content demand and supply, allowing you to quantify the dollar value contribution of any title to any platform in any region.
"The Simpsons" is a classic example of how demand data can be used to evaluate content. This animated comedy series has been on the air for many years, and its popularity has remained constant. In Argentina, "The Simpsons" has extraordinary demand, 20.0 times the average demand of a TV show in the country. Such an outstanding show's demand helps to calculate its content valuation using Parrot Analytics' content valuation system. You can estimate how much a particular title will bring to any platform by looking at its platform-specific marginal revenue contribution and how it impacts engagement across the rest of the catalog. This helps you evaluate how much you should spend on each content.
Additionally, "The Simpsons" has been travelling excellently, with a travelability score that indicates extraordinary international demand relative to its home market. The series has also shown momentum, the pace of growth, which is exceptional, meaning its pre or post-premiere viewership is growing. Longevity is excellent, indicating the series's sustained audience demand over time.
The numerous fans of "The Simpsons" and identical shows are valuable information that can be used to distinguish the show's potential audience from the market. This way, you can select and target the right audience for your platform. Also, the Pulse metric and franchise potential provides extra intelligence on how a show is expanding beyond its original content to generate additional revenue streams.
By examining the top 10 markets globally where "The Simpsons" is most in demand in the last 30 days, we found that the show consistently surpasses the demand of the average TV show by a considerable margin: the United States, United Kingdom, Mexico, Canada, Argentina, Brazil, Australia, Spain, and Germany. Therefore, understanding the audience and market demand is fundamental to inform decisions concerning supply and demand.
In conclusion, using demand data for content evaluation and valuation aids TV executives in making informed decisions about programming, acquisition, or distribution. Understanding audience demand can help executives answer questions such as how much a show is worth, its ability to drive subscriptions, mitigate churn, estimate cannibalization, assess the value of exclusivity, and estimate a show's spin-off potential. Thus, the reliance on demand data is critical in making sound decisions in the entertainment industry.
The Simpsons's travelability to Argentina in the last 30 days is 31%, which means that the audience demand for The Simpsons is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The Simpsons travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Argentina as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Argentina. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Simpsons.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Argentina to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Simpsons from partners like FOX.
Studios in Argentina are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Simpsons? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Argentina, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Argentina. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Simpsons. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Argentina. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Simpsons), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Argentina. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Simpsons, including those that have not even been released. Appeal to your target markets, including Argentina, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Simpsons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Argentina, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Simpsons, for example, can be assessed for a market e.g. Argentina, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for The Simpsons in Argentina. We provide our partners with comprehensive subscription-video-on-demand capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.