As an entertainment executive, understanding audience demand for content is essential to make informed content decisions. By analyzing demand data, executives can tap into insights informing content valuation, acquisition or distribution decisions or programming decisions.
Using "A Current Affair" in Australia as an example, we can show how demand data provides comprehensive insights. With a current demand 10.4 times the average show in Australia, executives can quickly assess the value of this title to their platform. Furthermore, they can explore the factors driving this show's demand, such as its genre, themes or cast members. By comparing demand trends over long vs. short-term periods, executives can make informed decisions on the future of the show.
Beyond content valuation, demand data is useful in acquiring content or talent for upcoming productions. For instance, executives can identify the most popular content in their market or globally, uncovered via demand data. By identifying under-monetized titles and markets, they can capitalize on potential audience demand.
Demand data also powers discovery and recommendations, enabling executives to ensure that content finds the right audience on their platform. By uncovering taste clusters, executives can determine which TV shows or talent will help acquire or retain subscribers. For "A Current Affair," executives would benefit from a recommendation engine to drive viewer ratings across other shows on the platform.
Finally, demand data helps executives with competitive benchmarking, pre-release marketing, and franchise or spin-off potential. By analyzing how "A Current Affair" fared against other shows in its genre, executives can determine marketing spend for the show's promotion ahead of the premiere. Franchisability data can help executives expand the show into other geographies or move into spin-off productions.
In conclusion, by leveraging Parrot Analytics robust demand-based approach, entertainment executives can make informed content valuation, acquisition, distribution and programming decisions, and improve discovery, engagement, and viewer retention on their platform.
