As an entertainment executive, using data, such as demand data, to make decisions about titles to acquire, produce, or distribute is crucial. It provides valuable insight into the popularity of a show in a specific market, in this case, Australia. Let's examine how demand data can be used with the example of "A Current Affair" to inform content valuation, acquisition, and programming decisions.
Content Valuation:
Content valuation begins with assessing the value of a title using demand data. "A Current Affair" has achieved outstanding demand in Australia, 9.1 times the average show. This information can help finance companies, distributors, and studios to evaluate how much a title is worth and compare it to other potential investments. Due to the substantial increase in audience demand in August, we can also conclude that the show's popularity has grown. This information can help executives to determine whether the title is currently under or overvalued, which is useful in negotiating deals for content acquisition or financing.
Acquisition Decisions:
Using demand data from "A Current Affair," streaming platforms can determine which titles to acquire. By comparing the show's performance in Australia and New Zealand, where the show is doing okay with a global audience, we can conclude that the show has a limited international market, as seen with its low travelability score. However, its strong demand in Australia and audience growth over the last month indicate that "A Current Affair" is a good acquisition to attract or retain subscribers in this market.
Programming Decisions:
Demand data provides executives with insights into a specific show's effectiveness in driving engagement and retention across an entire catalog. As demand for "A Current Affair" continues to grow, we can expect that the show will perform well as an acquisition-driving or churn-reducing title, which is useful when making programming decisions. Additionally, momentum, the pace of growth over time, has been outstanding, indicating a show's sustained popularity. Therefore, executives can plan for future programming decisions by balancing the continued inclusion of "A Current Affair," considering its franchisability and reach scores.
In conclusion, the demand data provided by Parrot Analytics for "A Current Affair" gives entertainment executives valuable insights that they can use when making decisions regarding content valuation, acquisition, and programming. Understanding a title's demand can help executives assess a title's worth, determine global appeal, and make informed decisions about content investment. Therefore, it is beneficial to use audience demand data as a tool to create informed content decisions.
