As an entertainment executive, you are faced with decisions regarding content acquisition, distribution, and programming. You can use demand data to make informed content decisions that can benefit your platform or network. Let's examine how demand data of "A Current Affair" in Australia for January 2024 can inform your strategic decisions.
Content Valuation: With an outstanding level of demand of 11.6 times the average show in Australia over the last 30 days, "A Current Affair's" value is high. You can use demand data to determine the value of this show and other titles to any platform and in any region.
Acquisition Decisions: You can use demand data to determine the popularity of a particular title in specific markets. "A Current Affair" outperforms the demand of the average TV show in each of its top ten global markets, with Australia being its highest-performing market with demand of 1.8x. This information can help you acquire content that will resonate with your target audience and grow your audience base.
Programming Decisions: You can use demand data to determine how well a show performs in its genre compared to other titles. "A Current Affair" is in the 99.3th percentile in the news genre, and only 2.7% of all TV shows have its level of demand. This information can help you program content that aligns with your platform's genre and current trends.
Distribution Decisions: You can also use demand data to determine which platforms you should target for distribution of your content. Knowing where the show is most in demand can inform your strategic distribution decisions.
Valuing IP Globally: You can use demand data to determine what content is most popular in a market or on a global scale. For example, the global demand for "A Current Affair" across all platforms is okay, but its travelability is poor, which quantifies a show's international demand relative to its home market. However, its longevity and momentum are good and outstanding, respectively.
In conclusion, demand data, in the case of "A Current Affair" in Australia, provides crucial information to help you make more informed decisions as an entertainment executive. You can use it to inform content valuation, acquisition, programming, and distribution decisions. By leveraging demand data, you increase the chances of acquiring content that resonates with your target audience and optimizing your platform's performance.
