As an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed content decisions. By examining the example of "Altered Carbon" in Australia in October 2023, we can give you an idea of how this data can be used.
Using demand data, you can gain insight into your content's performance in specific regions. For example, "Altered Carbon" had a demand that was 2.1 times higher than the Australian TV show average over 30 days, indicating good demand. Comparing its demand over 90 and 30 days, you can observe whether interest is declining or increasing over time.
Parrot Analytics also gives you access to peak ranks and percentile rankings for your content. For example, "Altered Carbon" reached a peak rank of #829 in Australia, and ranks at the 95.3th percentile in the drama genre. By comparing your content against others, you can make better acquisition decisions.
You can also use demand data to gain insight into your content's audience by identifying the titles that are similar to your content. The shows fans of "Altered Carbon" like are "Foundation", "The Expanse", and "Rick And Morty". By identifying these shows, you can tailor your marketing efforts to appeal to a similar audience.
Parrot Analytics' six dimensions of measurement - audience demand, travelability, longevity, momentum, franchisability, and reach - enable you to measure your content's performance over time. For example, "Altered Carbon" has outstanding worldwide audience demand as well as longevity and reach. You can also use travelability to identify which markets might be a good fit for your content.
By examining the top markets where your content is performing well globally, you can identify the markets where you should focus your distribution and marketing efforts. "Altered Carbon" performed well in the United States, Russia, Sweden, and the United Kingdom, among other countries. This information can help inform content valuation.
In summary, demand data can help you make better content decisions by enabling you to identify your audience, understand your content's performance in specific regions, and compare your content against others. By using Parrot Analytics' measurement tools, you can also gain insight into your content's longevity, momentum, franchisability, and reach.
