Demand data can be a powerful tool for making more informed content acquisition, distribution, and programming decisions. A good example of this is "Altered Carbon." The show has a demand score of 4 times the audience demand of the average show in Australia over the last 30 days, and it ranks at the 97.3th percentile in the drama genre. Demand has been increasing recently, and it achieved the peak rank of #569 in Australia. This information demonstrates the high demand for this show in the Australian market and could be used to inform content acquisition or programming decisions for a relevant OTT or SVOD platform.
Demand data also provides insights into show performance across markets. For "Altered Carbon," its top market globally is the United States, where audience demand is outstanding at 7.4 times the average show. This information reveals the series' performance in a particular market and could be used to acquire or distribute the show in that market or plan the marketing strategy for an upcoming season.
Moreover, by examining the top 10 global markets for "Altered Carbon" over the past 30 days, we can identify other countries where the show is in demand. For example, the UK is the second top market, followed by Russia, Spain, France, Netherlands, Bulgaria, Germany, and Australia. This level of detail informs content acquisition or programming decisions for a relevant linear network or pay TV network.
Demand data also helps in assessing Franchisability and reach. Franchisability measures a show's spin-off potential, and reach shows the number of people expressing demand for a show. According to Parrot Pulse, a measure of "Altered Carbon" performance across six dimensions, Franchisability for the show is good, with outstanding Reach across the global audience. The reach value indicates that this tremendous following for the show could be converted into cross-promotional opportunities with other shows, theatrical releases, or other forms of merchandise. This information could be beneficial to an entertainment talent agency representing the show's cast or writer.
Finally, demand data provides critical insights into a show's longevity, i.e., how well the audience maintains demand over time. For "Altered Carbon," the audience demand is outstanding, indicating that the show has done incredibly well at maintaining its audience attention. This is crucial information for studios or content distributors, for them to decide which shows to acquire for the long-run.
In conclusion, using demand data for TV series like "Altered Carbon" can inform strategic decision making across the industry. It helps executives to evaluate the performance of the show across different regions, assess franchisability, and longevity. It can help in making more informed content acquisition, distribution, and programming decisions that optimize a show's success in a specific market, driving better returns on investment. The worth or valuation of a show can be calculated using demand data, which offers an economic valuation system powered by global content demand and supply.
