Demand data is a powerful tool that can help entertainment executives make more informed decisions regarding content, acquisition, distribution, and programming. Here are some of the ways that demand data for "Altered Carbon" in Australia can inform and support these decisions:
Content Valuation: Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data for the show, Australian executives can determine the economic value of acquiring or distributing "Altered Carbon" in the region.
Subscriber Acquisition and Retention: Parrot's demand data can help execs make informed decisions regarding subscriber acquisition and retention by answering questions such as: "Which titles should we acquire to attract new subscribers to our SVOD service?" and "Which titles should we buy if we want to keep our current audience happy?"
Programming Decisions: By analyzing the audience's demand for shows in the drama genre, Australian executives can make programming decisions that align with their audience's interests. For example, "Altered Carbon" ranks at the 97.1th percentile in the drama genre, indicating that it has higher demand than 97.1% of all drama titles in Australia. Additionally, executives can examine the shows that fans of "Altered Carbon" also like to identify additional programming decisions that resonate well with the audience.
Acquisition Decisions: Australian executives can use Parrot Analytics' demand data to make informed decisions about acquisitions. For example, by examining the global demand for "Altered Carbon," execs can identify additional markets where the show has high demand, which can inform decisions about acquiring or licensing the show for distribution in those regions.
Content Strategy and Optimization: By looking at travelability, franchise potential, momentum, and longevity measures, Australian executives can make decisions regarding content strategy and optimization. For instance, according to demand data, "Altered Carbon" has a good travelability score and is potentially suitable to be distributed globally. Additionally, its momentum and longevity are good, indicating it has potential for sustained popularity.
In conclusion, Parrot Analytics' demand data for "Altered Carbon" in Australia can support strategic decisions in the areas of content valuation, subscriber acquisition and retention, programming, acquisition, and content strategy and optimization. As such, entertainment executives can use the insights from demand data to create more compelling and relevant experiences for their audience.
