As an entertainment executive, understanding audience demand is crucial in making informed content decisions. Taking a closer look at the data for "Ben 10: Alien Force" in December 2023 in Australia, we can identify some specific ways that demand data can help with content decisions.
Firstly, we can use demand data to determine the value of content. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, we can determine the value of "Ben 10: Alien Force" and understand how much it is worth to a platform or a streaming service.
In addition, demand data can help with distribution decisions. By looking at the show's travelability, which quantifies a show's international demand relative to its home market, we can identify which markets to target for distribution. For "Ben 10: Alien Force", it has good travelability, which indicates that it has a strong international demand in addition to its home market.
Demand data can also guide programming decisions. By examining the show's momentum, the pace of growth, we can understand how effective the marketing campaign around the show has been and how it compares to other shows. The data shows that "Ben 10: Alien Force" has good momentum, which suggests that the marketing campaign has been effective in promoting the show. Additionally, understanding the show's affinity analysis can help in deciding which talent or brand to partner with to expand the audience.
The data for "Ben 10: Alien Force" also highlights the show's popularity within the comedy genre with a rank of 96.5th percentile in December 2023 in Australia. This suggests that executives should consider the demand data when deciding on content to produce or acquire in the comedy genre.
Furthermore, the data demonstrates the show's popularity in the United States and Brazil, which could inform content acquisition decisions. Executives can use the demand data to evaluate whether acquiring or producing similar content could lead to a similar level of success in those markets.
Overall, with demand data, we can make more informed content decisions. By understanding the audience demand for shows, we can evaluate their value, guide distribution and programming decisions, identify genres to target, and assess which markets to focus on.
