The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions, demand data from Parrot Analytics can provide valuable insights. Let's use the example of "Bleach: Thousand-Year Blood War" in Australia during March 2024 as an illustration of how executives can use demand data.
Firstly, content valuation uses demand data to answer questions such as how much a series is worth and how much value is being driven by demand for its stars. In the case of "Bleach: Thousand-Year Blood War" in Australia, with 5.1 times the audience demand of the average show over the last 30 days, the show has good demand. By comparing the show's demand to the average demand over the last 90 days, we can also see that its demand has increased. Based on this, executives can use demand data to determine the dollar value contribution of the show to the platform in Australia and estimate its ROI.
Demand data can also inform acquisition decisions by revealing the global popularity of a show. By looking at the top 10 global markets where "Bleach: Thousand-Year Blood War" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show (1x) in each of these markets. Brazil, for example, is the show's number one market globally, with outstanding audience demand of 8.6x. Executives can use this information to select content for acquisition that has the potential to perform well in certain markets.
For programming decisions, demand data can provide insights into what types of content are resonating with audiences and how a show is performing compared to its competitors. For example, we can see that "Bleach: Thousand-Year Blood War" ranks at the 97.2th percentile in the animation genre in Australia, indicating that it has higher demand than 97.2% of all animation titles in the country. Executives can use this data to program schedules that maximize audience engagement and retention.
Lastly, demand data provides insights into how best to market and promote a show. For instance, based on the fact that audience demand for "Bleach: Thousand-Year Blood War" decreased in Australia by 10.7% during March, executives can plan marketing campaigns to boost audience engagement. On the other hand, knowing that demand for the show spiked in late March 2024, executives can plan future marketing campaigns around similar timing to capitalize on the show's momentum. By using demand data from Parrot Analytics, executives can make more informed content, acquisition, distribution, and programming decisions and stay ahead of the competition.
Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇)'s travelability to Australia in the last 30 days is 104%, which means that the audience demand for Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇) is 104% of the demand in its country of origin, Japan. Click through to another market to discover how well Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇) from partners like TV Tokyo.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Bleach: Thousand-Year Blood War (BLEACH 千年血戦篇) in Australia. We provide our partners with far-reaching television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.