If you’re an entertainment executive and you’re considering investing in "Catfish: The TV Show," or you have already secured distribution rights in Australia, demand data can be leveraged to inform content valuation and to help you make more informed decisions around programming, acquisition, and distribution.
At the outset, content valuation is based on numerous factors such as viewership, critical reception, and production costs, and demand data is one of the key metrics used to evaluate the monetary worth of a show. In the case of "Catfish: The TV Show" in Australia in October 2023, with 7.1 times greater audience demand than the average show in Australia and rank #209 in Australia, it indicates good demand and a growing trend. The TV show has the higher demand compared to 99.6% of all documentaries in Australia, implying it would provide a good return on investment for its intended audience.
Demand data can also inform programming decisions, "Catfish: The TV Show" ranks in the 99.6th percentile in the documentary genre, in October. Entertainment executives can discover audiences' taste clusters and subsequently produce programs optimized for success. Audience clusters also allow for targeted product development if viewers like a specific element of a show.
If you want to understand how to promote a show pre or post-premiere, demand metrics such as momentum and reach can help you to determine how effectively your marketing campaign around a show is working. For instance, "Catfish: The TV Show" has good momentum and a good reach which indicates that marketing initiatives such as social media or influencer campaigns may be contributing to its growing level of popularity in Australia.
Demand data can also inform acquisition decisions. If media companies want to acquire content or new shows for their streaming platform, they can look to demand data to understand the most popular genres or what type of content exhibits opportunity to acquire or produce. In the case of "Catfish: The TV Show," its figures revealed a 74.2% increase in audience demand during October in Australia, indicating that there is high potential for the show to attract and maintain viewership. Furthermore, executives can take demand data to other OTT platforms, TV series financing companies or content distributors as evidence of how much their content is worth, giving an edge in negotiations.
Finally, distribution decisions can be informed by demand data. In this case, "Catfish: The TV Show" scored well for its longevity, meaning that even after a long period, audience demand has been maintained over time. Similarly, global performance metrics related to travelability indicate okay potential for globalization and expansion.
In conclusion, leveraging demand data to make informative content, distribution, programming and acquisition decisions can benefit executives across the entertainment industry. "Catfish: The TV Show" serves as an excellent example of how demand data can be translated into key decisions to inform content investment. Entertainment executives should make sure to incorporate demand data analysis in their decision-making process.
