As an entertainment executive, demand data can help you make more informed decisions for your content, acquisition, distribution, or programming strategy. For instance, with the increasing demand for "Catfish: The TV Show" in Australia over the past 30 days, the show is likely to be a valuable acquisition for linear, pay TV networks and SVOD platforms. With the data provided by Parrot Analytics, entertainment executives can use demand to determine the value of IP globally by understanding the popularity of a show in their local market or on a global scale.
Parrot Analytics' content valuation system provides an economic valuation based on global content demand and supply. With the demand data provided by Parrot Analytics, executives can decide how much to spend on a show by revealing the dollar value contribution of any title to any platform in any region. Moreover, with this system, entertainment executives can assess the ROI a particular title will bring to their given platform, calculate the baseline value of a title, its ability to drive subscriptions, mitigate churn and value exclusivity.
Furthermore, executives can use demand data to assess a TV series' ability to drive engagement across the rest of the catalog, determine the platform-specific marginal revenue contribution of a specific title, and estimate cannibalization of audiences if a title is available on multiple services. For instance, by examining "Catfish: The TV Show," an executive at a streaming platform can determine how valuable the show is to their platform by calculating how much the show's demand has been decreasing over time relative to its initial peak. They can also estimate how much the show's demand will increase in the future by examining its momentum and longevity.
Demand data also enables executives to make informed decisions concerning supply and demand. They can use demand data to decide what type(s) of content exhibit opportunities to acquire or produce. Additionally, demand data can show executives which titles should be acquired to grow and retain audiences, which genres are resonating most with their current audience, and which genres should they focus on to appeal to new subscribers to their SVOD service.
Moreover, demand data helps with pre-release marketing, informing executives on how to optimize marketing campaigns ahead of premieres. Parrot Analytics' content valuation system can also leverage demand data to identify potential new markets for content distribution and show them how to reach their target audience via discovery and recommendations. This can be done by quantifying taste clusters of their audience and detecting under-monetized titles for improved content monetization.
Finally, demand data is crucial in answering critical questions like how popular a show is relative to the market average, where in the world it is in demand, what genres are considered popular, and which titles will help them retain and attract subscribers to their platform. For instance, the upward trend in demand for "Catfish: The TV Show" in Australia, which increased by 29.8% in February 2024, indicates that the show is performing well in the country, with its travelability being the only area of concern. Entertainment executives can use this data to determine whether this show is a good fit for their platform and assess its value to their subscribers. By leveraging Parrot Analytics' content valuation system, executives can make informed decisions to maximize returns and grow their business.
