The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging audience demand data can provide valuable insights that can help you make informed decisions on content valuation, acquisition, distribution, and programming. Using "Clone High" as an example, we can see how it has been performing in Australia over the last 30 days.
The demand for "Clone High" in Australia has been 4.4 times the average show for the past 30 days, indicating strong demand for the show. Leveraging demand data to calculate content valuation could help with pricing negotiations, and help determine the value of a show to a particular platform and in specific regions. You can think of content valuation as an economic valuation system, driven by global content demand and supply.
Since the demand for the show has been increasing over the last 90 days, acquiring the rights to "Clone High" now could be more expensive in the future. Therefore, by leveraging demand data, you can determine when to make content acquisition decisions, while also ensuring the maximum ROI.
In terms of programming decisions, "Clone High" has a high comedy percentile ranking of 97.1. So, if you have a streaming platform, you can use it to differentiate your comedy genre content. With its increasing audience demand in March, it can also be a potential driver to attract more subscribers or to retain existing ones.
Moreover, analyzing the audience's behavior and preference using affinity analysis, you can determine which talent, brand, or TV shows are the best to partner with, and can help you acquire or retain subscribers. Understanding the global popularity of "Clone High" can also help in making decisions about the possibility of distributing it globally.
The show's momentum for the last 30 days has been outstanding, revealing a high pace of growth. Therefore, you can leverage demand data to make decisions on the best release strategy for "Clone High" to maximize the show's potential reach and momentum in your particular market.
Furthermore, using travelability metrics, you can evaluate a show's international demand relative to its home market. "Clone High" has an okay travelability score, indicating its potential to perform well in foreign markets. Lastly, the show's reach has been deemed poor, which means it may have a dedicated but small fandom, or the show may appeal to a particular target audience.
In summary, by leveraging audience demand data, you can make informed decisions on content valuation, distribution, acquisition, and programming decisions. Using a show like "Clone High" as an example, you can make strategic content decisions leveraging on key trends that indicate an attractive ROI potential, in terms of popularity and demography.
Clone High's travelability to Australia in the last 30 days is 39%, which means that the audience demand for Clone High is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Clone High travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Clone High is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Clone High, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Clone High in Australia. We provide our partners with comprehensive content capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.