The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always striving to make informed and strategic decisions when it comes to your content. Parrot Analytics' demand data can provide valuable insights for content valuation and decision-making, which can help you make more accurate content, acquisition, distribution, and programming decisions.
Let's take the example of the animated comedy series "Clone High" and examine its performance in Canada in March 2024. According to demand data, "Clone High" had 10.7 times the audience demand of the average show in Canada over the last 30 days, which is outstanding. This information can be used in content valuation to determine the dollar value contribution of the series to the platform in Canada.
However, it's important to note that the demand for "Clone High" has been decreasing recently, indicating that content executives may need to reassess the show's performance and determine how to maintain its audience engagement. For instance, finding ways to market the show or exploring new distribution avenues could be appropriate actions.
An interesting insight we get from demand data is that "Clone High" has higher demand than 98.9% of all comedy titles in Canada, and ranks at the 98.9th percentile in the comedy genre in March. This information can be used in acquisition decisions to identify potential similar titles to add to the platform's catalog or to evaluate the title's profitability.
Furthermore, the show's Parrot Pulse result highlights its global performance metrics such as Travelability (international demand relative to its home market), Franchisability (spin-off potential) and Momentum (the pace of growth). This information can offer insights for distribution and programming decisions. For instance, if "Clone High" performs well internationally, distribution efforts might focus on expanding its reach in other countries, or if it has good spin-off potential, a decision for development of a sequel or series based on the show could alter the programming decisions.
Lastly, demand data can provide insights into audience preferences and taste clusters – for example, "Clone High" viewers who also like "Robot Chicken" and "Futurama". This information can be utilized in content development decisions, such as what type of content to produce or acquire to support the platform's growth.
Overall, Parrot Analytics demand data is a powerful tool for content valuation, distribution, and programming decisions. It offers valuable insights, enabling you to make informed decisions around new title acquisitions, renewals, and tie-in marketing campaigns, ultimately boosting platform performance and audience retention.
Clone High's travelability to Canada in the last 30 days is 89%, which means that the audience demand for Clone High is 89% of the demand in its country of origin, United States. Click through to another market to discover how well Clone High travels internationally.
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Acquire the best shows from partners such as Max to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Clone High), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Max by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Max‘s Clone High is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Clone High, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Clone High in Canada. We provide our partners with essential television analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.