If you're an entertainment executive and you’re considering investing in content or distributing a TV series, analyzing audience demand data can provide valuable insights to inform your decision-making. Using the example of "Daisy Jones & The Six," let's look at some possible questions and how demand data could help to provide answers:
1. How popular is my show relative to the market average?
Demand data measures interest in a show across a specific region. For "Daisy Jones & The Six," the show has 3.9 times the audience demand of the average show in Australia over the past 30 days, indicating that it is more popular than most other shows in that market. It is also performing better than the average show in each of its top 10 global markets from the last 30 days.
2. How popular is my show in this market or any other market in the world?
Using demand data, we can see that the United States is “Daisy Jones & The Six”'s biggest market globally, with the show having achieved good audience demand there. Ranked second is Australia, where demand is good. We can also we see that the show is outperforming the demand of the average TV show (1x) in each of its top 10 global markets, which is a good indication of its popularity.
3. How much is my show worth?
Demand data helps to understand the level of interest in a show in any given market. By analyzing the value of the content library over time, you can start to get a sense of how much each title is worth. Using Parrot Analytics’ content valuation system, you can calculate the ROI a specific title will bring for any given platform using demand data. By using this information, you can assess a TV series' ability to drive subscriptions and mitigate churn.
4. What type of content exhibits opportunity to acquire or produce?
Content acquisition decisions should be based on a range of factors, including audience demand. Using data to identify the most popular genres within your market can help you to understand what kind of content you should be producing or acquiring.
5. What are the most popular genres in my local market?
Demand data helps to identify the most engaging genres within a market. For "Daisy Jones & The Six," the show ranks at the 97.3th percentile in the drama genre, in October, indicating that it is highly popular within that category.
Understanding demand data can help you to make informed decisions about your content strategy, whether that's investing in a new TV series, renewing an existing show, or acquiring library content. By analyzing audience demand, you can understand how much your series is worth, how it stacks up against other titles on the market, and what genres are most popular with your audience.
