As an entertainment executive, using demand data can greatly benefit decision-making processes when it comes to content valuation, acquisition, distribution, and programming decisions. For example, let's look at the Australian demand for the TV series "Daisy Jones & The Six" in January 2024.
Content valuation uses demand data to answer questions such as how much is a show worth and what is its baseline value. Using demand data, we know that "Daisy Jones & The Six" has achieved a demand rate 4.7 times higher than the Australian average over the last 30 days. To put this into perspective, only 8.6% of all TV shows have this level of demand. This information allows us to determine the value of "Daisy Jones & The Six" in the Australian market by comparing the series' demand to the average demand.
Furthermore, demand data can power content valuation systems, such as the one offered by Parrot Analytics, to reveal the dollar value contribution of any title to any platform in any region. It can help to quantify the marginal revenue contribution of a title and evaluate its ability to drive engagement across the rest of the catalog. This means that with the use of demand data, executives can estimate the ROI of any title on any given platform.
Demand data also provides insight into audience preferences, which is useful for acquisition decisions. For example, we can see that fans of "Daisy Jones & The Six" also like similar shows such as "The Marvelous Mrs. Maisel" and "The Mandalorian". This is useful information when considering what other content to acquire and what might appeal to the same audience.
Demand data helps with subscriber acquisition and retention by showing which titles can grow an audience and keep existing subscribers happy. In the case of "Daisy Jones & The Six", we can see that the demand spiked in late January 2024 in Australia, which is useful information when determining acquisition or distribution decisions.
Demand data can also inform optimal release strategies and pricing by providing insight into when demand is highest and how to ensure content is being seen by the right audience on the platform.
Overall, demand data provides insight into a show's value, audience preferences, and momentum, which are all key factors to consider when making strategic decisions in content valuation, acquisition, distribution, and programming. It can help to make more informed decisions, thereby reducing risk and increasing success in the entertainment industry.
