Demand data can be a powerful tool for entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions. By examining the example of "Daisy Jones & The Six" in Australia for the month of December 2023, we can see how demand relates to content valuation and how it can help decision-making:
Content Valuation: Executives need to review content to determine its value to their platform or network. Content valuation uses demand data to answer several questions, such as how much a series is worth, how much of its value is driven by demand for one of its stars, and what is the value of a content library to a platform over time. Using Parrot Analytics content valuation system, the dollar value contribution of any title to a platform or network in any region can be revealed through demand data. Thus, executives can also assess a TV series' ability to drive subscriptions and mitigate churn.
Acquisitions: Executives need to decide on which content to acquire to increase engagement on their platform and retain customers. By analyzing audience demand for "Daisy Jones & The Six" in Australia, executives can assess if the show has increased popularity and whether they should acquire it. Additionally, by finding other shows that fans of "Daisy Jones & The Six" also like, executives can decide on acquiring other content that appeals to the show's audience.
Programming Decisions: Executives need to optimize their programming decisions to maximize their audience. By examining the show's genre-specific demand, executives can decide to program more of the same genre that is resonating with audiences. In the case of "Daisy Jones & The Six," it ranks at the 99.2nd percentile in the romance genre in Australia, meaning it has higher demand than 99.2% of all romance titles in Australia.
Distribution Decisions: Executives need to make distribution decisions to target the right audience for their content. By mapping local whitespaces, such as the most popular genres in the local market, executives can make decisions on where to distribute their content. Also, by identifying the top 10 global markets where "Daisy Jones & The Six" is most in-demand, executives can decide on where to distribute the show.
Marketing Decisions: Executives need to make the right marketing decisions to maximize success. By examining the show's momentum, which measures the pace of growth, executives can decide on the most effective marketing campaign. For example, based on "Daisy Jones & The Six"'s momentum, which is outstanding, executives can implement an effective marketing campaign to help the show reach new audiences.
In conclusion, demand data can help executives make more informed content, acquisition, distribution, or programming decisions. By analyzing the example of "Daisy Jones & The Six" in Australia for the month of December 2023, executives can use demand data to assess content valuation, make acquisition decisions, optimize programming decisions, make distribution decisions, and implement effective marketing campaigns.
