The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you would want to make various informed content decisions concerning programming, content valuation, distribution, acquisition, and release strategy. Parrot Analytics demand data can assist you in making well-informed decisions. Let's see how demand data of "ER" can help you make informed decisions.
Content Valuation: "ER" is six and a half times more in demand than an average show in Australia, which is excellent. This high demand can be used to determine the content's valuation for the region, which can be leveraged for content licensing or sales, leading to content monetization opportunities. By using Parrot Analytics content valuation system, executives can determine how much to spend on appropriate TV shows. With demand data, you can calculate the dollar value contribution of any title to any platform in any region.
Distribution: Demand data points out the top 10 markets where "ER" is in-demand. You can analyze target markets with the help of demand data to help you choose appropriate regions for distribution. How marketable a show is in your target country can be revealed by demand data. As per this data, "ER" shows a great audience demand in the US, Sweden, Australia, the UK, the Netherlands, Canada, Germany, France, and Switzerland.
Programming and Acquisition: Demand data can evaluate the acquisition potential for a show like "ER" by using the show's audience's taste clusters. By measuring the loyalty of the audience and their interest in the show's spin-offs or franchise possibilities, executives can make decisions of acquiring or scheduling said content. "ER" can be aired in a block with themed content or picked as an anchor program to retain viewers. This show's demand surge can affect ratings for ad-supported channels or acquisition decisions for SVOD services.
Release Strategy: Show's demand surge can be used to pinpoint the best release date for the show to generate maximum audience demand. In addition, demand data shows that "ER" has peaked 9.2 times the average in the last 30 days while it averaged 6.5 times the title average, indicating that the popularity of this show has been increasing. Executives can capitalize on this surge by optimizing their release strategies to ensure maximum return on investments.
Momentum: "ER"s' momentum on a global scale is good, which indicates that the pace of growth for this show is good. It means that the audience demand for this show is likely to increase in the future.
In conclusion, demand data of the "ER" show can be used to make informed programming, acquisition, content valuation, and distribution decisions. With the help of Parrot Analytics, entertainment executives can optimize their choices, focusing on the data-driven demands of the audience. By tailoring their decisions based on demand data, executives can meet the audience's expectations in terms of the quality and type of content they enjoy, leading to success in today's competitive entertainment landscape.
ER's travelability to Australia in the last 30 days is 61%, which means that the audience demand for ER is 61% of the demand in its country of origin, United States. Click through to another market to discover how well ER travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s ER is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for ER, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for ER in Australia. We provide our partners with smart SVOD expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.