The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working in the entertainment industry, you can use demand data, like the example of "Gold Rush: Dave Turin's Lost Mine" in Australia, to make more informed decisions. Let's explore how demand data can be leveraged:
1. Content valuation: By analyzing demand data, executives can estimate the dollar value contribution of any title to any platform in any region, and make more informed content valuation decisions. In this case, the high demand for "Gold Rush: Dave Turin's Lost Mine" in Australia, coupled with its global popularity, indicates its potential high worth as a strategic asset for any streaming platform.
2. Acquisition decisions: Demand data can guide acquisition decisions and financial investments. This information can help executives decide on the acquisition of titles like "Gold Rush: Dave Turin's Lost Mine" that have a high demand and popularity in multiple markets across the world.
3. Programming decisions: Executives can use this data to make programming decisions that maximize the value of their content libraries. In this case, the data shows that "Gold Rush: Dave Turin's Lost Mine" has a good audience demand in Australia, which may indicate that the audience in Australia prefer reality shows of this genre. This information can also highlight the importance of scheduling when the show airs, and which other titles to produce or acquire to satisfy the same audience segment's demand.
4. Distribution decisions: Using demand data, executives can choose where to distribute their shows geographically, improving acquisition, and licensing strategies. It is evident in this example that "Gold Rush: Dave Turin's Lost Mine" performs better in its home market than in Australia, indicating that traveling to other markets may require a different marketing and distribution strategy.
5. Content discovery and recommendations: By utilizing demand data, executives can optimize the discovery and recommendation of their content to the appropriate audience, providing personalized content to keep them watching and reduce churn rates. In this case, the related shows that fans of "Gold Rush: Dave Turin's Lost Mine" also like can be recommended to similar Australian audiences, increasing the possibility of demand growth.
Demand data can uncover other insights to assist decision making based on genre, target audience, and talent preference. Additionally, it can provide insights into future content investments, measure the impact of marketing campaigns, and highlight potential franchise opportunities. Combining this data with other analytics sources can produce a more comprehensive evaluation of a show's potential success.
Gold Rush: Dave Turin's Lost Mine's travelability to Australia in the last 30 days is 18%, which means that the audience demand for Gold Rush: Dave Turin's Lost Mine is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Gold Rush: Dave Turin's Lost Mine travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Discovery+, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Gold Rush: Dave Turin's Lost Mine from partners like Discovery+.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Gold Rush: Dave Turin's Lost Mine? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Gold Rush: Dave Turin's Lost Mine. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gold Rush: Dave Turin's Lost Mine), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gold Rush: Dave Turin's Lost Mine, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s Gold Rush: Dave Turin's Lost Mine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gold Rush: Dave Turin's Lost Mine, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Gold Rush: Dave Turin's Lost Mine in Australia. We provide our partners with valuable television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.