The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, you're always looking for insights into the content landscape, and that's where Parrot Analytics' demand data can help you make more informed content decisions.
One recent example of how demand data can be used to inform content decisions is with "Harry Potter 20th Anniversary: Return To Hogwarts." When we analyzed its demand data for the month of October 2023 in Australia, we found that it had 2.2 times the audience demand of the average show in Australia over the last 30 days. Only 8.6% of all TV shows have this level of demand, so it's clear the show is very popular in Australia.
We also found that its demand has been increasing recently, which is a good sign. However, its rank dropped by 26 spots during October in Australia. It's also worth noting that its demand for October decreased by 1.6% in Australia.
Analyzing the demand data for "Harry Potter 20th Anniversary: Return To Hogwarts" in Australia isn't the only use case, though. You can also use demand data to compare the show's performance in different markets around the world. For example, in Russia, this TV series outperformed the demand of the average TV show (1x) by 5.8x.
You can also use demand data to inform decisions such as how much to spend on content, which platforms to target for distribution, and which titles to buy to keep or grow your audience. For example, by examining the top 10 global markets where "Harry Potter 20th Anniversary: Return To Hogwarts" is most in-demand over the last 30 days, we can see that it has higher demand in Russia than anywhere else. This information could help inform decisions about how to promote the show in Russia, compared with other countries.
Overall, demand data can be used to answer a variety of questions such as content valuation, global demand, marketing strategies, supply and demand, subscriber acquisition and retention, and more. By using demand data to make more informed decisions, content executives can optimize their content strategy and strengthen their position in the entertainment industry.
Harry Potter 20th Anniversary: Return To Hogwarts's travelability to Australia in the last 30 days is 29%, which means that the audience demand for Harry Potter 20th Anniversary: Return To Hogwarts is 29% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Harry Potter 20th Anniversary: Return To Hogwarts travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Harry Potter 20th Anniversary: Return To Hogwarts is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Harry Potter 20th Anniversary: Return To Hogwarts, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Art Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Harry Potter 20th Anniversary: Return To Hogwarts in Australia. We provide our partners with smart TV know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.