The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working on content acquisition for an Australian OTT Platform or pay TV network, this month's demand data for "Hogan's Heroes" in January 2024 can be useful when making acquisition decisions. This classic TV show has had an increase in demand in Australia, growing by 10.5% compared to the previous month. Its demand also spiked in the last week of January. It ranks at the 94.9th percentile in the comedy genre, indicating higher demand than 94.9% of titles in Australia. The show has a good worldwide audience demand across all platforms but poor travelability. So, the demand in Australia is 24% of the demand in the US, which is the show's number one market globally. Therefore, acquiring this show can contribute to the platform's content valuation positively and drive subscriptions by providing an exclusive platform to watch.
If you are working in a TV series financing company or a TV production company, you can use the demand data to evaluate the value of Hogan's Heroes for Australian audiences and its potential for future spin-offs. The show has a good momentum, which means it is growing steadily in its reach and popularity. Additionally, "Hogan's Heroes" has had outstanding longevity over time, indicating that there is staying power in its audience demand and brand. Its franchisability (spin-off potential) is okay, so there is potential to further monetize the series for future spin-offs, which can have a positive impact on the content valuation.
If you are working in a content distribution company, you may use the top 10 global markets where "Hogan's Heroes" is most in-demand to identify where you should distribute the content. "Hogan's Heroes" outperforms the demand of the average TV show in all 10 global markets. If you are residing in a country where the show has lower demand, for instance, in Mexico, you can use the data to identify ways to increase the demand and increase content monetization opportunties.
If you are working as a linear network or pay TV network, the data can be helpful when programming the TV schedule. The show moved up in its rank by 129 spots during January. So, you can schedule re-runs of Hogan's Heroes to take advantage of its increased demand, and enhance viewer engagement which in turn will positively contribute to the content valuation.
In summary, demand data is critical for every aspect of the entertainment industry. Whether it's making programming decisions, content acquisition, distribution decisions, or evaluating content, analysing the audience demand data can help entertainment executives make informed decisions that can increase their return on investment and positively contribute to content valuation.
Hogan's Heroes's travelability to Australia in the last 30 days is 24%, which means that the audience demand for Hogan's Heroes is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Hogan's Heroes travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hogan's Heroes), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hogan's Heroes, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Hogan's Heroes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hogan's Heroes, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for Hogan's Heroes in Australia. We provide our partners with essential subscription-video-on-demand analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.