As an entertainment executive, you can use demand data to make more informed decisions on content acquisition, distribution, programming, and content valuation. In this article, we will examine how demand data can be used to evaluate the performance of "Jojo’s Bizarre Adventure" in Australia for the month of October 2023.
Content valuation is critical for entertainment executives to make informed decisions on content acquisition, particularly when it comes to the dollar value contribution of a title to a platform or distributor. Using Parrot Analytics’ content valuation system, you can determine the value of IP globally, what genres are popular, and the audience demand for a particular title.
Demand data can be used to calculate the ROI for a specific title and assess a TV series' ability to drive subscription growth and mitigate churn. Using demand data, you can evaluate how much a series is worth and how much of its value is driven by demand for one of its stars. Additionally, it can help you identify the value of exclusivity and how the show performs as an acquisition-driving or churn-reducing title.
Moving on to "Jojo's Bizarre Adventure's" performance in Australia, we see that it has good demand with 5.1 times the audience for an average show in Australia during the last 30 days. However, its demand has been decreasing in recent times. The Parrot Pulse rating system measures the global performance of a TV series across six dimensions, which include audience demand, travelability, longevity, momentum, franchisability, and reach. For "Jojo's Bizarre Adventure," we see that it has outstanding audience demand and travelability and receives an exceptional rating for reach.
Using Parrot Analytics' demand data for "Jojo's Bizarre Adventure," you can also analyze its performance across different genres and regions. In Australia, the show is performing exceptionally well in the anime genre, where it ranks at the 98.3rd percentile. You can also identify shows that fans of "Jojo's Bizarre Adventure" enjoy and leverage this insight in content acquisition or programming decisions.
Furthermore, demand data can help you identify under-monetized titles and discover new market opportunities for content distribution. You can also use demand data to optimize your release strategy, pre-release marketing, and make decisions regarding supply and demand.
Finally, by examining the top 10 global markets, you can determine the popularity of "Jojo's Bizarre Adventure," an important factor when considering content acquisition or distribution. The show performs exceptionally well in the United States and Japan but also has good to outstanding demand in markets like Poland, Russia, Germany, France, the United Kingdom, China, and the Netherlands.
In conclusion, entertainment executives can utilize demand data from Parrot Analytics to evaluate the performance of a title like "Jojo's Bizarre Adventure" and make more informed decisions regarding content acquisition, programming, valuation, and distribution while identifying under-monetized titles, new market opportunities, and franchise or spin-off potential.
