If you're an entertainment executive working for an OTT or SVOD, and you're considering obtaining or producing a TV series similar to "Jojo's Bizarre Adventure," take note of the following points:
1. Content Valuation: Demand Data is key to determining how much to spend on content. Parrot Analytics' content valuation system, based on global content demand and supply, can reveal to you the dollar value contribution of any title in any region.
2. Global Audience Demand: Knowing the popularity of your TV show globally provides you with an advantage. You'll be better informed of which type of content your audience gravitates towards.
3. Audience Retention: To maintain existing viewers, OTT or SVOD executives must ensure that shows of similar genre or type is obtained. Demand ratings can inform acquisition planning by assessing how well a particular content will keep existing customers happy.
4. Audience Acquisition: To gain new audiences, executives should know which titles to buy, and when. Parrot Analytics' demand data will enable executives to not just gain new subscribers but also understand which show appeals to a broader group of people.
5. Competitive Analytics: Knowing how well a TV show such as "Jojo's Bizarre Adventure" performs against other titles available in the market is essential for making informed decisions. Demand data can enable content providers to compare their series' performance metrics with other titles.
If you're a TV executive tasked with programming decisions for a linear network or cable company, the following are crucial points to consider from "Jojo's Bizarre Adventure" in Australia:
1. Audience Demand: Over the past 90 days, "Jojo's Bizarre Adventure" has experienced increasing popularity in Australia. Parrot Analytics' demand ratings show that the demand for this show has been steadily increasing over the last 30 days. This information could inform programming executives of the passion consumers have towards this type of content, leading them to incorporate similar shows.
2. Rank and Genre Refinement: "Jojo's Bizarre Adventure" experienced a rank rise of the 106 spots for February. The show held its excellent rank in the drama genre, with audience demand higher than 98.5% of all drama titles in Australia. Pay TV networks and linear broadcast companies can use this information to program content that could appeal specifically to passionate viewers.
3. Audience Similarity: If you're a programming executive looking to find shows that appeal to the same audience as "Jojo's Bizarre Adventure," take a look at the list of shows that fans of the series also like. This information will enable the programming team to identify both similar and complimentary demographic-based content to retain and build audiences.
4. Demand in Specific Regions: Australian demand for "Jojo's Bizarre Adventure" was 51% of its demand in its home market, Japan. Nonetheless, the show outperforms the demand of the average TV show in each market where it's available. This information is essential for companies planning a show's release and scheduling, as well as understanding which regions have increased demand.
5. Retention & Acquisition: By obtaining or producing shows popular in regions where the show is most in-demand, programming executives can capitalize on the momentum of increased viewing. On the other hand, OTT and SVOD platforms can plan their acquisition and distribution based on the specific market demand of the show.
