Using the demand data for "Jojo's Bizarre Adventure" in Australia, we can understand the insights that can help media executives make informed decisions about content acquisition, production, and distribution. Firstly, it is essential to note that the demand for the show is currently 6.1 times higher than the average show in Australia, indicating its popularity. Using demand data, executives can assess the value of a TV series as a strategic asset for a streaming platform, determine how much to spend on content, and mitigate churn.
The demand data for "Jojo's Bizarre Adventure" indicates that the show has enjoyed increasing popularity recently in Australia. As such, executives can identify the peak demand for the show and compare it with the average demand over a rolling year. They can then use this information to ensure an optimal release strategy for the content.
Using "Jojo's Bizarre Adventure" as a proxy for the performance of drama titles in Australia, executives can also understand what genre resonates best with their audience. The show's performance in comparison with other drama titles globally can give an idea of its competitive benchmarking against other titles.
Furthermore, demand data enables executives to identify taste clusters. They can use the fans of "Jojo's Bizarre Adventure" to determine what elements of the content the audience enjoys the most. With this information, executives can optimize their upcoming productions for success and find out the best format or length of the show.
Using demand data, the executive can also uncover under-monetized titles or identify the most popular genres in the local market. They can use this information to determine the type of content to produce or acquire.
Finally, executives can use the Parrot Pulse for "Jojo's Bizarre Adventure," which measures the show's global performance across six dimensions to assess the potential value of the title as an IP for spin-offs or franchise. This data can also inform the type of platform or network fit for the content.
To summarize, demand data can help entertainment executives make more informed decisions about content acquisition, production, and distribution. The analysis of "Jojo's Bizarre Adventure" in Australia provides a useful example of the insights that they can derive from demand data to understand the value of content, including optimising pre-release marketing, assessing the potential of spin-offs, and identifying the most popular genres in the local market.
