For entertainment executives, data-driven insights are crucial when it comes to making more informed content, acquisition, distribution, and programming decisions. Demand data plays a vital role in content valuation by revealing the dollar value contribution of any title, to any platform, in any region.
Looking at the analysis of "Jujutsu Kaisen" in Australia, we can see how demand data can help executives in several areas. Firstly, demand data can be used to anticipate new trends and fan interests. With its audience demand being 23.2 times the average show in Australia over the last 30 days, executives can see the high demand for this show and predict that it would be popular among viewers in other regions as well. The recent increase in demand by 25.6% in August in Australia indicates that this show is growing in popularity.
Secondly, demand data can help executives identify the target audience for a particular title. Examining the top 10 global markets where "Jujutsu Kaisen" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets. This information can tell executives who the potential viewers of this show are, allowing them to optimize their marketing campaigns and release strategies accordingly.
Furthermore, demand data can help executives understand which genres are resonating most with their current audience, which genres they should focus on to attract new subscribers to their SVOD service, and which genres exhibit opportunities to acquire or produce content. The analysis shows that "Jujutsu Kaisen" ranks at the 100.0th percentile in the adventure genre in Australia, indicating that this genre might be popular among viewers in this region.
Finally, by examining the Parrot Pulse's six dimensions, executives can gauge the global performance of a show and its ability to travel globally, the potential for spin-offs, the momentum of its pace of growth, its reach, and its longevity. For example, the exceptional demand for "Jujutsu Kaisen" across all platforms globally and its exceptional travelability and momentum indicate its potential for success in other regions.
In conclusion, demand data can provide a wealth of insights for entertainment executives, helping them to make more informed content, acquisition, distribution, and programming decisions. Understanding audience demand globally and regionally, along with other data-driven insights like genre preferences, target audiences, and the potential for spin-offs and longevity, can assist with strategic decision-making.
