If you're an entertainment executive working for a TV production company or a content distributor, you can use demand data to identify which TV series have the potential to attract and retain subscribers. For instance, we can use the performance of "Jujutsu Kaisen" in Australia for the month of February 2024 to illustrate some of the use cases of demand data.
One of the primary benefits of demand data is content valuation. You can use it to determine how much a TV series is worth to a streaming platform or a TV network. Parrot Analytics' content valuation system is powered by global content demand and supply, and it can reveal the dollar value contribution of any title to any platform in any region. For example, "Jujutsu Kaisen" had 24.0 times the audience demand of the average show in Australia in February 2024. To put this in perspective, only 2.7% of all TV shows had this level of demand during that period. Similarly, the show had higher demand than 99.9% of all action titles in Australia during the same period. These metrics can help you determine the baseline value of a title and assess its ability to drive subscriptions and mitigate churn.
Another way to use demand data is to inform your programming decisions. You can use it to determine which shows you should buy or produce to attract and retain subscribers. For instance, by examining the top 10 global markets where "Jujutsu Kaisen" is most in-demand, you can identify where the show is most popular in the world. The United States is "Jujutsu Kaisen"'s number one market globally, with an exceptional audience demand of 39.5x. Brazil is ranked second, where demand is also exceptional. By knowing where a show is most popular, you can target it to specific markets to increase audience engagement.
Demand data can also help you optimize your release strategy and pricing. For example, "Jujutsu Kaisen" experienced a demand spike in mid-February 2024 in Australia. By analyzing the timing of this spike, you can optimize your marketing campaign ahead of premiere to maximize its impact and audience engagement.
Finally, you can use demand data to value a TV series and inform your distribution decisions. For example, "Jujutsu Kaisen" had outstanding audience demand in Australia, ranking in the 99.9th percentile in its genre. It also had exceptional travelability, longevity, momentum, franchisability, and reach. By knowing the show's performance across these dimensions, you can determine which platforms to target for distribution and licensing deals.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' content valuation system, you can quantify the dollar value contribution of any title, to any platform, in any region. You can also use demand data to find high-potential TV series, determine which shows to acquire or produce, optimize your release strategy and pricing, and target your distribution efforts to specific markets.
