As an entertainment executive, understanding the demand data surrounding a TV series can provide valuable insights into audience preferences, trends, and opportunities for content acquisition, distribution, and programming decisions. For instance, given that "Jujutsu Kaisen" has 25 times the average demand of the title in Australia over the last 30 days, it is clear that the show is exceptionally popular among Australian audiences.
To gauge "Jujutsu Kaisen's" content valuation for a streaming platform, an executive could analyze its audience demand in Australia alongside other data such as demographics and viewing habits. Additionally, the Parrot Pulse measurements of the show's global performance dimensions, such as travelability, longevity, momentum, franchisability, and reach, can provide further insights into its value.
Looking at the show's recent increase in demand by 4.7% in September, executives can consider its franchise potential and the possibility of spin-offs to capitalize on its popularity. Additionally, analyzing the show's ranking relative to other titles and genres can help executives determine how to program content, acquire titles, and expand their catalogs. For instance, "Jujutsu Kaisen" has a ranking of #4 in Australia, and is in the 100th percentile in the thriller genre, indicating its high demand and significant potential for attracting new audiences who prefer this genre.
Another crucial consideration for executives, particularly those working in distribution, is the show's travelability and global appeal across different markets. "Jujutsu Kaisen" demonstrates its exceptional travelability, having achieved 88% of the demand in its country of origin, Japan. Additionally, the show's audience demand in other top markets, like the United States, Brazil, and France, are excellent, indicating that it has potential for global audiences.
Furthermore, analyzing the show's momentum and longevity can help executives understand its staying power, and inform decisions regarding marketing and content acquisition. To this end, "Jujutsu Kaisen" has consistently demonstrated exceptional audience demand, both on a rolling yearly average and in the last 30 days, with its peak demand increasing by 4.7% in September. The show's exceptional momentum and longevity can help prevent audience churn and attract new subscribers, making it a valuable asset for streaming platforms.
Finally, demand data can also help executives make more informed decisions about pre-release marketing campaigns, talent and brand partnerships, content recommendations, and providing customized content to targeted geographical locations. For instance, knowing that "Jujutsu Kaisen" is popular among fans of other shows, such as "Demon Slayer: Kimetsu No Yaiba," can help executives create cross-promotion campaigns and plan their programming schedules to attract similar audiences.
Overall, analyzing demand data, such as the data provided for "Jujutsu Kaisen," can provide executives and decision-makers across the entertainment industry with crucial insights into audience preferences, trends, and opportunities for content acquisition, distribution, and programming decisions, all of which can ultimately inform content valuation and commercial success.
