The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you may wonder how demand data can help you make informed content and programming decisions. In March 2024, the show "Krapopolis" achieved 11.5 times the audience demand of the average show in Australia over the last 30 days. This show also achieved the peak rank of #163 in Australia during March, dropping 18 spots in rank. This indicates that the audience demand for this show has been decreasing recently, which is valuable information when considering whether or not to renew the show for another season.
The Parrot Pulse for "Krapopolis" provides an independent measure of its global performance across six dimensions. Firstly, the worldwide audience demand across all platforms is outstanding, meaning that the show is highly popular globally and has high potential value. Furthermore, the show's momentum shows the pace of growth, and in the case of "Krapopolis," it shows exceptional growth. The data also reveals that "Krapopolis" is highly franchisable, has good travelability, and has maintained good longevity. This accumulated data can be useful for an executive of an SVOD platform or content distributor to decide whether to buy or sell the license of the show.
Additionally, a TV executive could use this demand data to inform their content valuation calculations. For example, they could estimate the ROI of this specific title and how it drives engagement across the rest of the platform's catalog. Knowing the level of audience demand for a show like "Krapopolis" could also inform an executive's decision regarding a licensing deal, the price they offer to acquire the show, and its market value. By examining the show's audience demand performance in different territories, like the United States, the United Kingdom, and Canada, content distribution decisions can become more accurate and profitable.
TV executives working at a talent agency or production company could use demand data to identify their client's future earnings potential by comparing them with similar trending shows. They could get insights into the popularity of the stars in "Krapopolis" and how much of the show's value is being driven by them. This information would help the agency or production company understand where best to invest their resources. They can optimize their upcoming production to improve its chances of success and profitability by looking at what elements fans of similar shows like, such as "Rick And Morty" and "The Simpsons."
Finally, a linear or pay TV network executive can use demand data to assess a TV series' ability to attract new subscribers and reduce cancellations (churn). They can further leverage this data to optimize their marketing campaigns around the show and increase its potential appeal to new audience members, thereby achieving their growth targets.
In summary, demand data provides valuable insights into audience interests, helps content creators, production companies, distributors, and TV executives understand audience preferences and make informed decisions about content, licensing, marketing and distribution strategies. As an entertainment executive, understanding the value of a TV series like "Krapopolis" can assist you in maximizing the value of your IP and making strategic decisions that align with your growth objectives.
Krapopolis's travelability to Australia in the last 30 days is 67%, which means that the audience demand for Krapopolis is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Krapopolis travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Krapopolis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Krapopolis, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Krapopolis in Australia. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.