As a TV executive, you are well aware that making decisions about content, acquisition, distribution, and programming requires a great deal of insight into audience preferences and behavior. This is where demand data comes in. With demand data, you can be more confident in your decisions by knowing more about your audience preferences and what content they find engaging. Let's look at how demand data can be used by analyzing an example of a TV show in Australia for the month of October 2023, "Last Week Tonight With John Oliver."
One of the most critical aspects of content decision-making is content valuation. By using demand data, you can quantify the value of a series like "Last Week Tonight With John Oliver" and make more informed decisions. For example, you can calculate how much a particular show will contribute to your platform, determine whether a series should be considered a strategic asset for a streaming platform, assess a TV series' ability to drive subscriptions, or mitigate subscriber churn.
Demand data can also help you understand how well a show is performing and how it ranks in its market. For example, in Australia, "Last Week Tonight With John Oliver" had a demand that was 20.3 times higher than the average show, and only 2.7% of all TV shows have this level of demand. Additionally, during the month of October, the show's rank moved up by 206 spots to reach a peak rank of #7 in Australia, which indicates that it is increasingly popular among Australian audiences.
Since demand data enables you to assess the popularity of a show beyond one market, it provides crucial information about how a show is performing globally. For "Last Week Tonight With John Oliver," global demand is outstanding, and its travelability is exceptional, which quantifies a show's international demand relative to its home market.
Further, by evaluating the top 10 global markets where "Last Week Tonight With John Oliver" is in demand, we find that the show is performing exceptionally well. The United States is the show's number one market, with exceptional audience demand, followed by Canada, where demand is exceptional as well. Germany, Australia, the Netherlands, the United Kingdom, New Zealand, Sweden, and Norway all have outstanding demand, indicating the show's global popularity.
By analyzing affinity data between "Last Week Tonight With John Oliver" and other TV shows, you can detect the types of content fans of this show relate to. By understanding what genres and themes are popular among the show's fans, you can take steps to acquire or commission content that will appeal to them in other series. This strategy may allow you to retain current subscribers and generate new ones.
Finally, by looking at the Parrot Pulse score of "Last Week Tonight With John Oliver," you can gain insight into the show's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. You can use these scores to create an effective marketing campaign ahead of a premiere or optimize the release strategy and pricing of a show.
In conclusion, demand data is a vital tool that can help you make more informed decisions about content, acquisition, distribution, and programming. By analyzing metrics such as content valuation, global demand, affinity data, and Parrot Pulse scores, you can gain insights into audience behavior and develop strategies and tactics that will help you grow your platform and retain your subscriber base.
