The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data to make informed content decisions is essential. By analyzing the performance of John Oliver's renowned show, "Last Week Tonight With John Oliver," throughout March 2024 in Australia, we can demonstrate the value of demand-oriented insights.
One crucial application of demand data is content valuation. As a TV executive, you may frequently wonder how much a show is worth, how much of its value stems from one of its stars, and what library value it provides to a platform. Using Parrot Analytics content valuation system, you can quantify the value of any title to any platform in any region based on demand data. Demand data allows you to calculate the return on investment a show will yield for a platform, determine how a show drives engagement throughout the catalog, and evaluate a show's ability to win subscribers and prevent churn.
By analyzing the Australian market, we can see that "Last Week Tonight With John Oliver" had an exceptional demand of 20.2 times the average show in the country throughout March 2024. It also achieved great audience demand in other parts of the world such as the United States and Canada, at 25.7 times and 21.6 times the average show, respectively, and the show's exceptional popularity has been sustained over time, indicating great longevity.
Another application of demand data is to inform discovery and recommendation by making sure the content is being seen by the right audience on your platform of choice. Additionally, the data helps to map local whitespaces, enabling you to understand which genres will be the most popular in a specific area. With demand data, you can understand where in the world a show is in-demand and which TV shows will help you acquire or retain subscribers, all valuable pieces of information when planning a content distribution strategy.
Demand data is crucial for producers as they make acquisition and production decisions. By identifying supply and demand opportunities in different genres, they can find the best content to acquire or develop. They can also leverage demand data to determine how much a specific show is worth to another streaming platform.
In conclusion, demand data provides valuable insights into the global performance of the content and helps executives make informed decisions about content acquisition, distribution, and programming. By analyzing the demand data of John Oliver's show, we can demonstrate how it can help TV executives determine the value of their shows, assess performance relative to the market average, compare content against other titles, and market effectively. Parrot Analytics provides executives with the tools they need to quantify the value of their content and make informed decisions.
Last Week Tonight With John Oliver's travelability to Australia in the last 30 days is 43%, which means that the audience demand for Last Week Tonight With John Oliver is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Last Week Tonight With John Oliver travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Last Week Tonight With John Oliver), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Last Week Tonight With John Oliver is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Last Week Tonight With John Oliver, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Last Week Tonight With John Oliver in Australia. We provide our partners with smart content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.