The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial in making informed content decisions. Demand data is a tool that provides insights into the inclination of viewers and helps to identify trends in entertainment consumption. One example where this is essential is with "Last Week Tonight With John Oliver." In October 2023, the show achieved peak demand in Denmark while achieving over 13.8 times the audience demand of the average show.
One way executives can use demand data is in content valuation. Using quantitative metrics to determine investment utilisation and future content investment is essential to determine the value of the title accurately. In this case, the outstanding demand that "Last Week Tonight With John Oliver" generates in Denmark is a clear indicator of its content value locally. Also, comparing the last 30 days' results with an average performance for the whole year can highlight if a show has increased popularity, which can inform decisions around further investment.
Demand data also powers scalable concept testing. Entertainment executives can use demand to identify which genres are prevalent in their local market. Audience demand data can also inform production decisions like which element of existing content fans like the most and how to optimise an upcoming production for success. In the case of "Last Week Tonight With John Oliver," fans of the show also liked titles such as "Star Trek: Lower Decks," "Family Guy," "Loki," "The Simpsons," and "Ahsoka." Executives can use this data to identify potential partnerships that can expand the audience of the show and support spin-off potential.
Other essential use cases for demand data include platform-specific marginal revenue contribution, subscriber acquisition and retention, competitive benchmarking, content supply and demand, pre-release marketing, and franchisability. In the case of "Last Week Tonight with John Oliver," there is outstanding demand across multiple geographies, indicating its global appeal. Using travelability data to determine the international demand relative to the home market can inform decisions around global expansion of the show. The show also has exceptional longevity and momentum, indicating its ability to maintain and sustain audience demand.
In conclusion, understanding audience demand is essential in making data-driven decisions in the entertainment industry. Using demand data to inform decision-making around content valuation, scalable concept testing, marketing, international expansion, and competitive benchmarking is invaluable. Using a show like "Last Week Tonight With John Oliver" as an example, we can see how tapping into audience demand data to generate valuable insights about content value and the viewer's inclination can shape decisions across content distribution, acquisition, and programming.
Last Week Tonight With John Oliver's travelability to Denmark in the last 30 days is 27%, which means that the audience demand for Last Week Tonight With John Oliver is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Last Week Tonight With John Oliver travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Denmark. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Last Week Tonight With John Oliver), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Denmark. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Denmark, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Last Week Tonight With John Oliver, for example, can be assessed for a market e.g. Denmark, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Last Week Tonight With John Oliver in Denmark. We provide our partners with far-reaching media industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.