As an entertainment executive, you are always looking for ways to improve ROI and maximize your investments. One tool that is becoming increasingly important in the industry is demand data. By analyzing audience demand for a particular show, you can make more informed decisions around content, acquisition, distribution, and programming.
Using "Last Week Tonight With John Oliver" as an example, we can see the ways that demand data can be used to inform decision-making. Over the last 30 days, this show has had 20.2 times the audience demand of the average show in Australia. This information can be used to help TV executives value a particular show and inform content valuation decisions.
Additionally, we can see the show's performance in relation to other similar shows. For example, we know that "Last Week Tonight With John Oliver" is in the 99.9th percentile in the talk-show genre for January in Australia. This data can inform decisions around content acquisition and programming for networks and streaming platforms.
Demand data can also be used to inform decisions around audience retention and acquisition. By examining the top 10 global markets where "Last Week Tonight With John Oliver" is most in-demand, we can see what markets are most important for the show. For example, we know that the show achieved exceptional audience demand in the United States and Canada. This can inform decisions around marketing and distribution for the show in those markets.
Finally, demand data can be used to inform decisions around franchise potential and spin-off potential. For example, we know that "Last Week Tonight With John Oliver" has outstanding franchisability and reach. This data can be used to inform decisions around merchandising and spin-offs that could help monetize the show in new ways.
In conclusion, demand data is a powerful tool that can be used by TV executives to make more informed content, acquisition, distribution, and programming decisions. The analysis of "Last Week Tonight With John Oliver" in Australia during January of 2024 illustrates the many ways that demand data can be used to help entertainment professionals in their strategic decision-making processes.
